Women’s History Month – Sophie Duffy

By admin 2 years ago

I graduated from University one month before the collapse of Lehman Brothers, which meant jobs for graduates were few and far between. My friend, who at the time worked for Nectar 360, asked me if I wanted a one month temp role to help with workload. Ten years later I was still there!

I feel incredibly fortunate to have spent the formative years of my career at Nectar 360. I spent ten years working for a company that obsesses data and their customers. I learnt so much in my time there, above all the power of data to understand the most important thing in business – the customer. To be able to use data to give customers what they want, when they want it, and using that data to unlock growth became a passion of mine.

More recently I have been able to use that passion working with Nike. Working with Nike was a pinch me moment for sure, most notably working on the launch of the Nike and Liverpool Football Club partnership. Being married to a Liverpudlian who is a die hard LFC fan this was quite the moment in my house!

I joined Kingfisher 7 months ago to lead customer and digital analytics. I was so inspired by their vision for data transformation, and the opportunity to drive substantial, lasting change with data. Kingfisher has so much data and such enormous scale thanks to the iconic brands within their group, and with such strong connections with customers – both emotively and through engagement – I couldn’t resist the opportunity to be part of this journey. Kingfisher is putting data at the heart of its business, with great people who are so motivated by the opportunities this will provide. The excitement and appetite around the business is infectious, and a pleasure to be a part of.

I’m so excited to start understanding the Kingfisher customers, their behaviour, the signals they give us across all our brands and all channels. So that we help them get the most out of us by serving them better through our brands. Our “Powered by Kingfisher” strategy will allow us to maximise our capabilities to really help our brands super charge their relationships with their customers.

The journey ahead for digital and data at Kingfisher is very exciting, working with market leading brands with enormous scale to help navigate digital transformation. There’s plenty to get stuck into and huge scope to drive and shape change, with a wonderful group of highly motivated people who have a shared vision and passion. If you’re up for the challenge you could be part of a team leading the way on landing genuinely new capabilities.

  Women in Data
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