Meet the Women in Data® team

Roisin McCarthy

Roisin McCarthy

The incredible talent and spirit within our community, keeps us focused to deliver bigger, bolder and brighter opportunities for female data practitioners everywhere!

Roisin founded Women in Data® in 2015. The impetus for Women in Data and its first 100-strong event at UCL originated in Roisin’s shock and disappointment at diminishing numbers of female applicants for jobs in Data.

Her career started in 2000 when she embarked on a profession dedicated to talent and innovation with the leading recruitment firm, Datatech Analytics. With over two decades of unrivalled experience in the data industry, Roisin is recognised as a leading expert in talent acquisition and retention. Her endeavours with Women in Data have cemented her as an authority on gender representation in the world of data.

Wind forward to 2022: the Women in Data community has grown to 25,000 members and the organisation’s influence is both broad and deep. Women in Data has become famous for its landmark annual events, which have grown in size and prestige year-on-year, as well as its yearround partner and member support, and its Twenty in Data and Technology annual spotlight on female trail-blazers and rising stars.

Today, more insight is available into the barriers to entry that affect both young girls and women in leadership. Together with its partners, Women in Data is involved in practical working parties designed to have a measurable, positive impact on pressing issues such as sector entry, advancement, certification, pay and inclusion. Roisin has been recognised in DataIQ’s Top 100. She still leads Datatech’s operations, where she has happily witnessed a significant increase in applications from women for Data roles, and continues to build some of the UK’s most cutting-edge data teams.

Roisin continues to drive more inclusive and innovative methods in which to engage women in a career in Data, develop their expertise in the sector and use the human capital and brilliance of the community for good. Women’s Safety, Women’s Health and Girls in Data are three key initiatives she is helping to advance.



Payal Jain

The amazing thing about data is that you can solve the world’s biggest problems through the data we have access to.

Payal is a Managing Director at JCURV, a management consultancy company whose mission is to increase the agility of UK PLC by helping companies radically change the way they leverage data. Previous to this, Payal has held several executive roles in the Banking and Finance industry for the last 18 years including Existing Customer Management and Loans Director at Vanquis Bank and Managing Director of Strategic Analytics at Barclays, responsible for all the analytics in the UK and European Credit Card and Lending division across 8 countries.

Payal is the Chair of Women in Data®, whose mission is gender parity in all data roles, especially at a senior level. In 2016, Payal was recognised as the most influential data professional in the DataIQ Top 100 leaders in the UK. In 2019, Payal was recognised in the HERoes Top 100 Women Executives in the UK and highly commended in the category of Digital and Technology in the Asian Women of Achievement Awards.


Twitter: @PeejJain @JCURVs  @WomeninDataUK

LinkedIn: Payal Jain JCURV

Emma Randall
Events & Administration Manager

Women in Data® is all about the women that form its community – they provide an abundance of inspiration and are a joy to connect with on a daily basis.

After a 10-year career working for The Evergreen Group Ltd within administration, I was approached by Women in Data® to undertake the role of Administration Manager to assist them in the fundamentals of organising the second Women in Data® event in 2016. It has been a pleasure to see the community grow exponentially to in excess of 20,000 delegates globally and I’ve been bowled over by the impact this initiative is having in the data and analytics sector.

I primarily deal with keeping the community abreast of news and events running throughout the year via social media, and the development of our Women in Data® Meet-up programme that was launched in 2018. All registration and enquiry details are my responsibility along with finding organisations to collaborate with to continue making Women in Data® fresh and exciting!

Outside of work, I enjoy spending time with my four-year-old girl and am currently trying to prepare myself for the arrival of her younger brother or sister, due in February 2020! When I get the chance, I love to cook and indulge in my passion for history.

If you have any queries regarding attending any of the Women in Data® events, please get in touch:


Henrietta Sauleek
Events Director

I love seeing our attendees walk into an event as delegates and walk out as members of a powerful network.

Women in Data® is proud to have on it’s team, the logistical powerhouse that is Henrietta Sauleek: An extrovert with a talent for turning ideas into reality. As Director of Events, Henrietta is responsible for coordinating Women in Data’s activities; such as meet ups, speaker engagements and the flagship event. This monumental task of organizing the Women in Data® flagship conference, requires the strategic foresight of a chess grandmaster and superhuman organizational skills. Henrietta is passionate about every aspect of event management and planning, especially when it serves to inform, empower and enlighten people.

With over 10 years of experience in the hotel industry, Henrietta honed her abilities in sales and event planning working at IHG, one of the UK’s largest hotel chains. She demonstrated her aptitude by elevating the smallest hotel in the chain to the top ten managed hotel by the end of her IHG career. With her keen eye for improvements, diligence and persistence, she raised her profile in IHG to become Salesperson of the year for the UK. Her inexorable energy, passion, attention to detail, grit, and ability to anticipate people’s needs, make her a vital member of WiD.

Henrietta is highly driven and motivated to make every Women in Data® conference bigger and better. She has been heard saying that she enjoys ‘working ridiculously long hours to achieve success’. The 2019 conference is predicted to have over 1000 attendees high profile speakers, panels, interactive workshops and a plethora of exhibitors, as well as a schedule with multiple breakout sessions brimming with activity. As such, her hard work, logistics and operations prowess will be instrumental to the success of this conference.


Toni Reveira
Marketing and Social Media Lead

Toni is often described as a fun-loving soul with a creative flair, looking to get involved with all things design

Starting her career at Women in Data®, Toni has joined the team to lead all things Marketing and Social. Through her equitable view of the world and positive outlook on life, Toni’s role is to elevate and maximise the profile of Women in Data® across all of our social channels and help to support women and girls through their journey in the world of data.

Toni’s enthusiastic, dynamic and confident approach to social media has led to her finding new and creative ways to connect with different communities and intersections of society. Most notably finding creative solutions to build relationships through 2020 from high-spirited picnics through to breakthrough online events. With the greater good embedded in her DNA and a dedication to growth and development, Toni achieved many accolades during her studies, including being honoured by the Dean and later earning a first-class degree.

Outside of work, Toni is often described as a fun-loving soul with a creative flair, looking to get involved with all things design. Recently she has gained a particular interest for interior design and continues to broaden her skills and abilities in trying new activities such as gymnastics and cheerleading.

Sane Seven
Event photography

Sane Seven

We’d rather be a part of the change than talk about the need for it.

Sane Seven is a UK based photography duo that consist of an artist and photographer Viktorija Grigorjevaite and a creative director Dr. Marius Janciauskas.

A couple in real life, the duo in known for their unconventional portraits of high profile celebrities and business leaders and creative advertising campaigns gracing billboards from Amsterdam to New York.


Avenue 29
Event videography

Avenue 29

Video content for this year’s 20 in Data was created by Dom Braithwaite at Avenue29 Video. Dom has worked across journalism, TV and online production and launched Avenue29 in the UK with the aim of combining high-quality video and meaningful content with affordability to make video accessible for everyone. He works with everyone from entrepreneurs to multinationals, always with the aim of making the process and product better: a better experience, better quality or better value than anyone else.

Why do you work with Women in Data?

“The 20 in Data & Tech are some of the most inspiring people I’ve ever met! As a videographer it’s been a pleasure and a privilege to talk to them and tell their stories. Women in Data® is a wonderful organisation to be involved with: the passion for what they do is infectious and the flagship conference is something I’m really looking forward to!”

Contact: Dominic Braithwaite
Mobile: 0749 651 1982

Allround Creative Agency No 5
Digital and marketing agency

Allround agency

Ready, Fire, Aim!

We have seen Women in Data® grow phenomenally because of the drive and willpower of its founders and the remarkable commitment to change and progress among its community.

It’s been our privilege to work with the Women in Data® team on brand, graphics, events and messaging online and in multiple media, as well as to be involved with the promotion of Women in Data’s staunch supporters.

From an instinctive idea fuelled by little but raw determination, Women in Data® fired a shot across the bows of accepted wisdom and practice in 2014-15. Today, the organisation is able to take laser-like aim at core issues facing the Data sector, through initiatives such as a wide-ranging collaborative survey on skills assessment, to the much-anticipated launch of Girls in Data.

As for many of its community, Women in Data® provided a lens through which we at ACANo5 look at the world differently on matters such as diversity, blended teams and analysis. We are very proud to have played a small part in helping these committed women grow a 20,000+ community.

Contact: Colin Printer
Tel: 0118 988 0766