Meet the Women in Data® team

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Roisin McCarthy

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Payal Jain

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Emma Randall
Community Director


Henrietta Sauleek
Events Director

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Fiona Sweeney
Partnerships Director

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Olivia Arnold
Communications Manager

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Sue Hall
Project Manager

Natalie Cramp
Chair – Women’s Health Agenda

The incredible talent and spirit within our community, keeps us focused to deliver bigger, bolder and brighter opportunities for female data practitioners everywhere!

Roisin founded Women in Data® in 2015. The impetus for Women in Data and its first 100-strong event at UCL originated in Roisin’s shock and disappointment at diminishing numbers of female applicants for jobs in Data.

Her career started in 2000 when she embarked on a profession dedicated to talent and innovation with the leading recruitment firm, Datatech Analytics. With over two decades of unrivalled experience in the data industry, Roisin is recognised as a leading expert in talent acquisition and retention. Her endeavours with Women in Data have cemented her as an authority on gender representation in the world of data.

Wind forward to 2022: the Women in Data community has grown to 25,000 members and the organisation’s influence is both broad and deep. Women in Data has become famous for its landmark annual events, which have grown in size and prestige year-on-year, as well as its yearround partner and member support, and its Twenty in Data and Technology annual spotlight on female trail-blazers and rising stars.

Today, more insight is available into the barriers to entry that affect both young girls and women in leadership. Together with its partners, Women in Data is involved in practical working parties designed to have a measurable, positive impact on pressing issues such as sector entry, advancement, certification, pay and inclusion. Roisin has been recognised in DataIQ’s Top 100. She still leads Datatech’s operations, where she has happily witnessed a significant increase in applications from women for Data roles, and continues to build some of the UK’s most cutting-edge data teams.

Roisin continues to drive more inclusive and innovative methods in which to engage women in a career in Data, develop their expertise in the sector and use the human capital and brilliance of the community for good. Women’s Safety, Women’s Health and Girls in Data are three key initiatives she is helping to advance.



The amazing thing about data is that you can solve the world’s biggest problems through the data we have access to.

Payal is a Managing Director at JCURV, a management consultancy company whose mission is to increase the agility of UK PLC by helping companies radically change the way they leverage data. Previous to this, Payal has held several executive roles in the Banking and Finance industry for the last 18 years including Existing Customer Management and Loans Director at Vanquis Bank and Managing Director of Strategic Analytics at Barclays, responsible for all the analytics in the UK and European Credit Card and Lending division across 8 countries.

Payal is the Chair of Women in Data®, whose mission is gender parity in all data roles, especially at a senior level. In 2016, Payal was recognised as the most influential data professional in the DataIQ Top 100 leaders in the UK. In 2019, Payal was recognised in the HERoes Top 100 Women Executives in the UK and highly commended in the category of Digital and Technology in the Asian Women of Achievement Awards.


Twitter: @PeejJain @JCURVs  @WomeninDataUK

LinkedIn: Payal Jain JCURV

Women in Data® is all about the women that form its community – they provide an abundance of inspiration and are a joy to connect with on a daily basis.

After a 10-year career working for The Evergreen Group Ltd within administration, I was approached by Women in Data® to undertake the role of Administration Manager to assist them in the fundamentals of organising the second Women in Data® event in 2016. It has been a pleasure to see the community grow exponentially to in excess of 20,000 delegates globally and I’ve been bowled over by the impact this initiative is having in the data and analytics sector.

I primarily deal with keeping the community abreast of news and events running throughout the year via social media, and the development of our Women in Data® Meet-up programme that was launched in 2018. All registration and enquiry details are my responsibility along with finding organisations to collaborate with to continue making Women in Data® fresh and exciting!

Outside of work, I enjoy spending time with my four-year-old girl and am currently trying to prepare myself for the arrival of her younger brother or sister, due in February 2020! When I get the chance, I love to cook and indulge in my passion for history.

If you have any queries regarding attending any of the Women in Data® events, please get in touch:


I love seeing our attendees walk into an event as delegates and walk out as members of a powerful network.

Women in Data® is proud to have on it’s team, the logistical powerhouse that is Henrietta Sauleek: An extrovert with a talent for turning ideas into reality. As Director of Events, Henrietta is responsible for coordinating Women in Data’s activities; such as meet ups, speaker engagements and the flagship event. This monumental task of organizing the Women in Data® flagship conference, requires the strategic foresight of a chess grandmaster and superhuman organizational skills. Henrietta is passionate about every aspect of event management and planning, especially when it serves to inform, empower and enlighten people.

With over 10 years of experience in the hotel industry, Henrietta honed her abilities in sales and event planning working at IHG, one of the UK’s largest hotel chains. She demonstrated her aptitude by elevating the smallest hotel in the chain to the top ten managed hotel by the end of her IHG career. With her keen eye for improvements, diligence and persistence, she raised her profile in IHG to become Salesperson of the year for the UK. Her inexorable energy, passion, attention to detail, grit, and ability to anticipate people’s needs, make her a vital member of WiD.

Henrietta is highly driven and motivated to make every Women in Data® conference bigger and better. She has been heard saying that she enjoys ‘working ridiculously long hours to achieve success’. The 2019 conference is predicted to have over 1000 attendees high profile speakers, panels, interactive workshops and a plethora of exhibitors, as well as a schedule with multiple breakout sessions brimming with activity. As such, her hard work, logistics and operations prowess will be instrumental to the success of this conference.


Toni is often described as a fun-loving soul with a creative flair, looking to get involved with all things design

Starting her career at Women in Data®, Toni has joined the team to lead all things Marketing and Social. Through her equitable view of the world and positive outlook on life, Toni’s role is to elevate and maximise the profile of Women in Data® across all of our social channels and help to support women and girls through their journey in the world of data.

Toni’s enthusiastic, dynamic and confident approach to social media has led to her finding new and creative ways to connect with different communities and intersections of society. Most notably finding creative solutions to build relationships through 2020 from high-spirited picnics through to breakthrough online events. With the greater good embedded in her DNA and a dedication to growth and development, Toni achieved many accolades during her studies, including being honoured by the Dean and later earning a first-class degree.

Outside of work, Toni is often described as a fun-loving soul with a creative flair, looking to get involved with all things design. Recently she has gained a particular interest for interior design and continues to broaden her skills and abilities in trying new activities such as gymnastics and cheerleading.

Natalie is a bit of a serial volunteer, supporting various charities in areas including health and young people as Advisory Board members and Trustees.

With more than a decade of experience background in leading private, public and third sector organisations through significant periods of innovation and change, Natalie leads Profusion to get the right data in the right hands at the right time to create value for her clients. She has been recognised multiple times in the top 100 data professionals in the UK and the top 50 customer experience professionals. She has a real passion at Profusion for supporting the Data Academy to build the next generation of diverse talent for our profession and increase data literacy and collaboration between data and non-data professions and Profusion’s Foundation to use data for good.

Prior to Profusion, Natalie ran above the line, digital and email marketing campaigns for the Mayor of London to launch a new brand ‘Team London’ and build and engage a database of 1 million Londoners who would volunteer, securing London the title of European Volunteering Capital. She was also part of the team that delivered the London 2012 Olympic Games and started her career at Deloitte, leading transformation programmes. In her spare time she’s a bit of a serial volunteer, supporting various charities in areas including health and young people as Advisory Board members and Trustees.

Visit Women’s Health to find out more

As partnerships director, she is developing our new propositions to ensure that they meet the needs of our partner organisation

After more than 3 decades in the data and analytics industry, Fiona joined ‘the great resignation’ to find a role with purpose at its core.

Joining Women in Data® gives her the opportunity to drive change and give back to the industry that has given so much to her. As partnerships director, she is developing our new propositions to ensure that they meet the needs of our partner organisations, and at the same time supporting our growing membership of 27,000 data, tech and analytics professionals. At the moment, her focus is firmly on partner engagement in the lead up to our Women in Data® flagship event in March 2023.

When not at work you will find Fiona walking and travelling in the UK and beyond, as well as developing some of the new skills she picked up in the last few years.

Sue is a problem solver- a facilitator who enables colleagues and clients to reach their goals and potential.

Sue started her career at 15 in the back office of a bank branch on a computer terminal that was installed in the office by a crane through the window. She has worked with computers ever since. Working in IT allowed her to work in all sectors, from Nat West to Social Services, Treloar Trust, The Firefighters Charity, a dotcom start-up and finally First Choice Software where she met Roisin.  So, she’s seen the astounding leaps in technology and has taken advantage of the exciting opportunities that created.

Sue is a problem solver- a facilitator who enables colleagues and clients to reach their goals and potential. From a technical role, implementing the roll out of pcs in 1995 at a Special School ( in those days you installed the OS  by floppy disc!) , she moved from technical support to managing networks and finally project management for software houses. She has years of practical experience juggling a career with caring for family (now grandchildren) and a busy social life. She’s a Charity Trustee, runs her village website and a site for wildlife conservation in Hampshire. She loves gardening and feels being outside is the best place to be to put life in perspective.

After only 3 years in industry, Livi is a multiple award-winning media and marketing professional. 

Livi started her career at Loughborough University, number 1 in the world for sport, running the Loughborough Sport social media channels. In her time at Loughborough, Livi demonstrated a passion for equalling gender disparity through heavy involvement with the Women’s Staff Network, as well as completing the Springboard Women’s Development Programme. She pushed for implementation of changes to equal the representation of female and male sides across social media, for which Loughborough was shortlisted by the National Governing Body for university sport in the Digital Engagement Award for the second consecutive year.

Livi is excited to tackle a new challenge! As Communications Manager for Women In Data she will be leading on all communications. She hopes to build engagement with the brand which provides an opportunity for the WID community to empower one another and reach an even wider audience through sharing their stories and advice as a woman or ally in data.

Her creativity is a consistent theme in her life, both inside and out of work. Livi has been a dancer all her life, trying almost every style under the sun but recently specialising in Latin & Ballroom, Commercial and Hip-Hop.