We’re focusing our efforts where we can make the greatest difference. Since Sainsbury’s set up shop in 1869, we’ve always had a strong sense of social, environmental and economic responsibility and an understanding that our success depends on society’s success. In our 150th year, Sainsbury’s is proud to partner with WiD UK for the 3rd year running, because we believe collective action is the only way to address inequality in the Data industry at the speed and scale required.
Ellen joined Sainsbury’s as a mathematics graduate in 2006 and has since enjoyed a diverse and fulfilling career delivering insights and data products for teams across the organisation. Having recently taken on the role of Data Product Manager for Digital Analytics at Sainsbury’s Data, she now leads a team responsible for understanding customer behaviour across Sainsbury’s 10+ digital channels.
As one of Sainsbury’s fastest growing propositions, unlocking online data is at the heart of delivering the company strategy to ‘know our customers better than anyone else’. When not in the office, Ellen can often be found on stage taking part in local theatre productions and pantomimes.
Sainsbury’s wants to build technology that is multi-brand and also democratises the data in our business so we can always see a customer in 360 degrees irrespective of brand or channel. Sainsbury’s is actively analytical. We’re constantly asking ourselves: how can we put our data to work to help us address the biggest opportunities we’ve got in the business; how can we use data to change the way we make decisions to drive better outcomes for customers? One of the most exciting things about being a data professional in these times is the fundamental disruption driven by cloud; the separation of storage and compute and what this means for our ability to manipulate data at scale. Ours is an increasingly complex operation, with more nuanced trade-offs than ever before. We recognise that the days of operating with and to the average have gone. We’re looking to the future, and making sure we have the ability to anticipate and meet customer needs by making high quality predictions and decisions across our multi-brands. A future where there are no limits on our colleagues’ ability to satisfy their curiosity.
Sainsbury’s is a beloved British institution with a long-standing reputation for quality and service, offering ethically sourced fine food and much more at fair prices, from our 1,400-plus UK stores. From a butter shop on Drury Lane, the modern incarnation of our business is now home to several other equally lauded household names: Argos, Nectar, TU Clothing, Sainsbury’s Bank, and Habitat.
Helen Hunter, Chief Data and Analytics Officer, Sainsbury’s Group
Helen Hunter gives a very open and honest account of her career progress and her work in data. Women in Data UK 2018.