Senior Specialist, Segment Marketing
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Senior Specialist, Segment Marketing
Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Manager is responsible for delivering email, push, in product placements and landing pages.
You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global Drumbeats objectives.
What you’ll do:
- Work on the development and execution of global campaigns and customized local campaigns for Expedia, Hotels.com and VRBO brands
- Message the importance of our rewards program, serving 145m members across our brands highlighting the amazing deals and perks that our members enjoy.
- Work closely with our Global Markets team to send customized locally relevant content to our travelers globally
- Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
- Plan and work through campaigns that cut across multiple teams
- Brief A:B test designs with clear hypothesis and objective
- Brief a specialist Production team on requirements for building your campaign in our first class communications platform
- Ensure campaigns are built to high standard and meeting travelers’ experience expectations
- Report on campaign performance using self-serve tools like Tableau
Who you are:
- Bachelor's or Master's in Marketing, Business, Economics or any other related field; or equivalent related professional experience
- At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
- Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
- Ability to work and communicate successfully across teams and partners
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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