Marketing Manager – ICIS Events

We are looking for an experienced Marketing Manager with a can-do attitude to join our fun and fast-paced team. You will be responsible for the planning and execution of some of the largest events in our portfolio. If you can bring fresh ideas and a hands-on approach this is the perfect role for you.

Responsibilities

• Ownership of marketing campaigns from design and execution to reporting and analysis
• Planning and overseeing a variety of marketing activities
• Fully accountable for all marketing deliverables and outcomes
• Development of event marketing plans with the Marketing Director that are focused on delivery of revenue targets and broader goals aligned to our corporate vision and customer strategy
• Detailed analysis campaigns
• Data management, campaign briefing and resource allocation of telesales team to maximize leads and drive delegate bookings
• Ownership of data to generate a constant flow of relevant new contacts
• Working with internal and external designers on the design and production of marketing material
• Unlocking value from the editorial and product management teams to drive content marketing initiatives
• Website administration and analysis
• Innovative use of social networking channels to generate traffic and drive event awareness for the established portfolio and to break into new markets for launch campaigns
• Ownership of affiliate partnerships to drive marketing and commercial success

Experience and skills required

• Experienced in marketing project management, stakeholder management, messaging and content creation for content marketing
• Understanding of, and confidence to deploy, the latest skills and tools in digital event marketing
• Skilled at analysing marketing data to draw insights for data-led, responsive decision-making to ensure campaigns are fully optimised
• Able to deliver a strong and engaging customer journey from first touch point through to all engagements before, during and after the event
• Proven ability to design content marketing strategies and write copy
• A natural leader who is also happy to work at pace to deliver and execute
• Strong project management skills and ability to plan ahead, work on multiple campaigns at any one time and handle tight deadlines
• Content-driven, Insights-led with a creative flair and adaptable nature, not afraid to try new techniques for delivery of campaigns
• A nose for strategic opportunities through affiliates and media partners
• Strong knowledge of how to drive the following:

• Email/marketing automation platforms for email campaigns, ideally Eloqua
• Simple design tools like canva (to create well branded images for all channels) and working within website platforms like wordpress.
• Database CRMs such as Salesforce

• An adaptable and flexible approach to working, keen to volunteer and willing to embrace new ways of working

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