We believe that innovation is at its best when built on diversity. Our partnership with Women in Data reflects our commitment to broadening access to high-impact, technical careers and ensuring that the future of AI in sport is inclusive by design. This isn’t about hitting representation targets — it’s about building better systems, asking better questions, and driving better outcomes. Diverse voices lead to stronger ideas, more ethical models, and more resilient teams — all essential in the fast-moving world of sports tech.
Diversity doesn’t just improve technology — it transforms the decisions that shape games, careers, and industries. From recruitment and performance forecasting to fan engagement and media strategy, sport is increasingly powered by data. The perspectives behind that data matter. By welcoming a broader range of thinkers into this space, we ensure the systems we build reflect the richness and complexity of the sporting world they influence.
TFG Labs is proud to support a growing number of women’s teams and organisations across the world. Our work spans performance analytics, commercial intelligence, and strategic modelling — helping these clubs and governing bodies unlock new levels of competitiveness, visibility, and growth. Supporting women’s sport isn’t just a commitment — it’s a cornerstone of how we see the future of the industry.
We’re building a team of bold, thoughtful innovators who want to do the best work of their careers — and make a lasting impact on the future of sport. Whether you’re a machine learning engineer, strategist, or data scientist, we value curiosity, rigour, and purpose. TwentyFirstGroup is a place where you can bring your whole self, ask the big questions, and help redefine what’s possible in sport.
TFG Labs is the innovation arm of Twenty First Group, dedicated to redefining the future of sport through artificial intelligence and data science. As a standalone R&D team, we explore emerging technologies, test ambitious ideas, and create IP that helps rights holders, leagues, investors, and broadcasters make smarter, faster, and more strategic decisions. We operate with technical depth, creative freedom, and a bold mindset — pushing beyond conventional analytics to shape the next generation of sports intelligence.
I’m a Junior Data Scientist at TFG with a first-class honours degree in Statistical Data Science, specializing in machine learning and statistical modelling. I’m passionate about using data to bring meaning to numbers, tell compelling stories, and drive smarter decisions—especially in the dynamic world of sports, where unpredictability is part of the thrill. A black belt in Taekwondo and an avid badminton fan, I love the energy of competition and feel incredibly honoured to play a role in shaping the sporting events we enjoy today through data and technology.
With a Bachelor’s degree in Computer Science and Information Technology doubled with a Master’s degree in Advanced Information Technology, since a little kid I loved everything what implied the world of technology and computers. My career started in 2014 when I graduated University and the majority of my time was spent working for different players in the tech domain. When I joined Twenty First Group 4 years ago, another chapter of my professional life begun as I was immersed in the sports world working on golf projects but mainly on football ones. This opened new horizons for me as I found myself at the beginning trying to get used with so many football concepts and business logic. The transition from tech companies environment to a non traditional tech company was something very exciting for me and continue to be the same today almost 4 years later. The fact that I’m surrounded by enthusiastic colleagues and knowledgeable sports people make my everyday work easy and enjoyable. I’m looking forward for exploring new other sports and dive deeper with the help of data and tech.
With a Bachelor’s degree in Media Design, I’ve spent the majority of my career immersed in the fast-paced world of agency environments. My move to London two years ago marked the beginning of a fresh chapter in my professional path. Joining Twenty First Group as their in-house designer opened doors to a realm where my passion for sports and design intersected seamlessly. Transitioning from internal design tasks to tackling external projects, I found myself delving into the realm of data visualisation in sports like football, cricket, golf, and the list goes on. The data-rich environment sparked a newfound interest in information data design, propelling me towards this exciting field. Surrounded by like-minded colleagues at Twenty First Group, this transition has been both exhilarating and achievable. My journey into data is evergreen, and I’m excited to keep expanding my knowledge and skills in this field.
