Sandra leads a busy team of 75+ analysts, researchers and data scientists who provide the most complete understanding of shopper attitudes, emotions, motivators and behaviours to help our clients provide a better customer experience and outperform the competition.
Her early career gave her a solid grounding in the principles of data science, at a time when the analyst’s skills and knowledge, not technology, was the key differentiator. She has developed as an analyst and leader, embracing all that technology has to offer and building the code and algorithms that power our solutions. In the process, she’s become a thought leader in customer-first analytics.
Last year, Sandra recognised the need to modernise analytics within her team and after securing board level backing has led a complete transformation. Sandra has transitioned data science from within a research and innovation team to the centre of the analysis team and thus the business, bringing new technologies, techniques and algorithms to everyday work.
Sandra’s impact goes beyond hard business metrics. She has had a long-term influence in areas which contribute to dunnhumby being a great employer. She has championed diversity and equal opportunities – such as granting new fathers extended leave, creating the case for the first job share, supporting the women in business programme, taking part in STEM careers activities and using fair recruitment to create a 41% female team in a male dominated sector.
Sandra is an outstanding role model for all female employees across dunnhumby and the data community. She balances a high-profile, transformative role with taking care of her two young children.