Why we’ve partnered with Women in data…

Our D&A leadership team within Mars Petcare encourages gender inclusivity, sharing honest experiences, and supporting female Associates in their career progression. From there, our internal Women in Data Associate Resource group in Mars Petcare was formed.

We’ve always been inspired by the work of Women in Data. In fact, two Mars Associates were featured on the Women in Data’s 20 in Data and Tech list, and in 2023, 10 Associates had the opportunity to attend the Women in Data flagship event. From there we were inspired to build our partnership with Women in Data and further advance gender equality in our workplace. Because in the world we want tomorrow, society is inclusive and women are reaching their full potential.


Maryam Khalid
Data Visualization Analyst
Allyson Alston
Global Leader, Mars Veterinary Health Data & Analytics
Jennifer Thomson
Global Data Solutions Director, Mars Petcare
Jackie Clayton
Analytics and Data Science Lead
Jasmine Baker
Technical Lead, Data Engineering
Krista Palmer
Senior Data Scientist

How mars see the data landscape changing in the UK in the next 5 years

We expect a few shifts in data over the next five years: increased democratization, increased adoption of AI in everyday life, and increased public appreciation of the value of one’s data. First, to democratize data, there will be further reliance on increased data literacy, with direct access to data and interfaces.


Second, the widespread use of AI will produce a burgeoning need to assure quality standards and require more talent than is currently available, which will both eventually stabilize as AI continues to learn.


Third, data will provide more individualized experiences and solutions. That’s the real value behind data. With the move towards individualization in data, consumers will see enhanced offers and understand how their data was leveraged to make those. For instance, now people are aware of how personal preferences help Amazon recommend better products to you, but what about the area of data in individual pet health recommendations, discounts, or benefits? At Mars Petcare, we’re proud of the work we’re doing in data and look forward to continuing to use data to achieve our Purpose: A BETTER WORLD FOR PETS.

about mars

At Mars Petcare we have one purpose: A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, we help pets in more than 130 countries. For decades we’ve supported research into the incredible science of human animal interaction at the Waltham Petcare Science Institute where scientists discover important advances in pet health and wellness.  Mars Petcare is part of  Mars, Incorporated, a global, family-owned business with a focus on becoming Sustainable in a Generation.

As a seasoned data visualization analyst at Mars, I bring over a decade of versatile experience to the Global Petcare D&A team. My professional journey has woven through diverse roles in data analysis, software development, and research with practical insights gained across academia and industries including telecom, market research, and my current venture in Mars Petcare. Throughout my career, I’ve driven impactful insights and innovation at the intersection of data and technology. My commitment to excellence and passion for leveraging data to solve complex problems defines my approach. I am thrilled to contribute to the dynamic landscape of Women in Data, celebrating diversity and innovation in the field.

Allyson is the global Data & Analytics Leader for Mars Veterinary Health (MVH), a global network of over 2,500 veterinary clinics and hospitals in over 20 countries, caring for over 25 million pets a year. She is improving pets’ lives through the implementation of innovative data management solutions and analytics products, delivering across the entire data lifecycle, and supporting stakeholders managing hospital operations, marketing, and medical care. Prior to joining MVH, Allyson spent over 25 years as a management consultant specializing in data management, most recently as a Managing Director for KPMG where she helped a variety of organizations mature and expand their Chief Data Offices. She is a Board member of Girls on the Run, Chicago, and was a Member, Circle Moderator and Session Facilitator for Women Leaders in Data & AI.

Jennifer is the Global Data Solutions Director for Mars Petcare, working across the multiple divisions of Mars Petcare. She is helping Mars Petcare reach its purpose: A Better World For Pets, by bringing together and enabling the consistent use of data across the business; for example, providing a single source of truth for consumer data for pet owners and pets, creating consistent frameworks for using and governing data, and helping the business to best utilize and act upon this data.

Prior to joining Mars Petcare, Jennifer worked in different director roles at The Walt Disney Company, most recently as Director of Data Platforms, where she led the cross-functional EMEA data team and its work across multiple EMEA divisions. Earlier in her career, Jennifer worked at the BBC and Visa, focusing on digital insights and audience research. She studied Economics at the Wharton School of Business and has a master’s degree from the London School of Economics. Outside of work, Jennifer volunteers with the Samaritans and as an alumni interviewer for the University of Pennsylvania.

Jackie leads the UK and China Data Science team for Mars Petcare. She joined an emerging insights team with big ambitions that 3 years later has grown to deliver Data Science products that span all areas of Mars Petcare supporting our Purpose: A Better World For Pets.

Her journey to Mars builds on a career leveraging customer data. Early roles in grocery supply chain and marketing analytics affirmed Jackie’s desire to deliver actionable insights directly to stakeholders. A move to Aimia provided the platform to lead the insights function for all partners in the Nectar loyalty program and to lead large commercial analytics teams.

At Aimia, Jackie was also able to combine her passion for developing others with the industry’s increasing demand for talented data professionals. There, she built and lead the award-winning Analytics Academy and was subsequently recognised as one of Women in Data’s Twenty in Data and Technology.

Jasmine leads the Data Engineering function for the cross-divisional team within Mars Petcare, committed to harmonising data across diverse brands and services. Her primary focus is to enrich the understanding of pets and their owners, aligning with Mars Petcare’s Purpose: A Better World For Pets. Prior to channelling her passion for pets into her role at Mars, Jasmine gained valuable expertise collaborating with over 22 businesses covering a diverse range of industries including retail, finance, government, construction, catering, and insurance.

During her consulting years with Oracle, Jasmine brought data solutions to life through creative and detailed approaches, tailoring each to their own unique challenges. Jasmine is passionate about proper data management, and she thrives on building and integrating innovative and creative solutions that help to benefit the whole of Mars Petcare.

Krista has worked across CPG and Retail as a cross functional data scientist serving the business end-to-end from procurement to sales and marketing over the past 9 years. She has spent time doing most things across manufacturing from forecasting commodity yields to optimizing localized on shelf assortment, and everything in between.

Krista is passionate about developing strong female leaders and has previously volunteered with Girls Who Code and been a youth soccer coach.

Krista is also the senior leader of her two dogs and two cats at home. She is passionate about building a better world for pets, not just for her immediate and extended human and pet families, but also for pets of all kind around the globe. When she is not improving the lives of pets and pet parents at work or at home, she can often be found doing small woodworking projects or curling at her local curling club.