At the LEGO Group, we believe this partnership will help to strengthen and energize our conscious inclusion behaviors every day. We’re committed to building a diverse and representative organization in the image of the world. We want to inspire. We want to change. And we feel our partnership with Women in Data will help us on this journey to improve representation. We want everyone to experience the wonderful data space environment at the LEGO group and we hope to continue growing our global female talent pool and widening our network in the data world.
We predict the following three trends will shape the future of the industry:
More and more data.
The increasing volume and variety of connected devices will generate exponentially growing data volumes. This will have important implications for underlying data technology – how companies build data foundations that are sufficiently scalable – and the prioritisation of data-driven initiatives.
DataOps. Not just data-driven projects. Historically, the extraction of information from raw data has involved many manual stages. Even where advanced machine-learning algorithms are involved. This is changing. Opportunities to put data science ‘directly into production’ to automate and improve many business processes are increasing. This emerging field comes with important responsibilities. So we see it as equally important that companies think about the third trend…
Ethical frameworks for Data Science and AI. Whether it’s the transparency of algorithms, or safeguards against unintended bias, there will be more and more focus on the way companies use data in a responsible way. Consumers are increasingly aware of the risks of data misuse, and the more companies can evidence that they’re doing the right thing, the better.
The world of data continues to be an exciting and vibrant field, and our partnership with Women in Data will help us build a strong, diverse workforce to unlock the huge value from data for our consumers, shoppers, partners and colleagues.
We’re the LEGO Group. We’re all about imagination, learning and endless possibilities. And we’ve been inspiring and developing the builders of tomorrow since 1932. Over eighty years later, this mission is still at our heart. Every day, our people explore, create and discover – finding new ways to bring the power of learning through play to millions of children around the world. Now, we’re on an exciting journey of digital transformation. One that will see us push boundaries. Develop never done before ideas. And create awesome advances in knowledge and tech. Join us. It’ll be fun.
Expertise: Data Analytics, Data Visualisation
Education: BSc (Hons) Financial Economics
LinkedIn: www.linkedin.com/in/yasminemodeste
Yasmine is a Supply Chain Analyst within the Supply Chain Operations Technology team at the LEGO Group. In this role, she creates data solutions using advanced analytics for stakeholders within the Supply Chain Operations teams to support important decisions related to supply, demand, and logistical planning. Yasmine joined the team in April 2024, seeking a new challenge that would still allow her to engage in creative problem solving and utilise data and analytics. Although she did not have prior supply chain experience, her background in data wrangling made her current role the perfect fit, as it presented a new challenge while aligning with her desire for a data-focused position. Additionally, the workplace culture appeared unique and enjoyable.
Before joining the LEGO Group, Yasmine worked in more financially oriented data roles. She began her career as a data analyst at a pensions company after graduating and then moved to a Deals Insights and Analytics team, where she spent over two years, including a short-term secondment in the Valuations team. These years of experience equipped her with the technical skills necessary for her current role.
Yasmine derives the most satisfaction from the problem-solving aspect of her role, which can drive successful outcomes. She finds it particularly interesting to learn about the real-world applications of the data she uses and its crucial role in the functioning of the supply chain. Previously, she did not realise how complex supply chain processes can be and how critically important accurate data is. A simple break in the chain can easily lead to bottlenecks and significant costs for the company. Yasmine’s role is vital in ensuring that stakeholders receive accurate numbers at the right time, enabling them to make informed changes to forecasting, supply, and demand.
Rie particularly enjoys anything creative, especially music, whether that involves going to live events or playing several instruments. She also enjoys sewing, painting, and baking.
Expertise: Machine Learning, Data-Driven Insights, Communication and Stakeholder Engagement, Project Management
Education: M.Sc. in Mathematics & Statistics, Aarhus University
LinkedIn: https://www.linkedin.com/in/rie-berglund-davidsen/
Rie’s journey into the wonderful world of data began when her interest in math led her to pursue a degree in mathematics. She was later introduced to statistics and became fascinated by the possibilities of using advanced modelling techniques to solve real-world problems. Back then, she had no idea how this would open the door to endless opportunities… but here she is!
Over the last 12+ years, her career has taken her through diverse fields, ranging from R&D in the pharmaceutical industry to finance in the wind turbine sector. Now, she is playing and developing within Data Science & AI at the LEGO Group.
Rie is particularly energised by her interactions with business stakeholders. She enjoys understanding their fields of work and driving value by tailoring each project with the best possible solution. Being able to use her skills in so many areas is a huge privilege for her.
She joined the LEGO Group three years ago. In the first couple of years, she utilized data science and AI in incubation projects across the organization. Now, she applies advanced machine learning models to provide accurate statistical demand forecasts. She works in an amazing team and collaborates with global teams to ensure value-driven decisions.
What Rie enjoys most about working in data at the LEGO Group is the richness of their ecosystem. She appreciates the opportunity to deliver the best possible experience while staying true to the company’s spirit that “only the best is good enough.” Additionally, she is energised by her interactions with business stakeholders, as she enjoys understanding their fields of work and driving value by tailoring each project with the best possible solution.
Rie enjoys spending time with her family and friends, traveling, and experiencing new places.
Maria has a background in Economics and a Master’s degree in Management and Analytics, where she discovered her passion for data and its transformative power, always considering the influence of human behaviour—a perspective shaped by her economics training. She enjoys bridging the gap between analytics and business teams to ensure that actionable insights are at the heart of decision-making, with data being central to this.
Maria decided to join the LEGO Group because she admires its commitment to empower all colleagues to be their best selves, with a core belief in children as role models—curious, creative, and imaginative.
In her role at the LEGO Group, she leads the analytics foundation for marketing measurement projects, such as Marketing Mix Modelling and campaign performance. She drives the improvement and optimisation of marketing efforts through data enablement and shaping the data strategy as part of the marketing performance team.
Since joining the LEGO Group in 2021, Maria has been fortunate to work with supportive managers, mentors, and colleagues who have encouraged her growth. She is committed to promoting a safe atmosphere at work, where people feel free to be the best version of themselves.
What do you enjoy most about working in data at the LEGO Group?
What Maria enjoys the most about working in data at The LEGO Group is the richness of their ecosystem. They strive to deliver the best possible experience, staying true to their spirit that “only the best is good enough.”
Your personal interests
One of Maria’s favourite activities is taking walking tours of cities. She enjoys history, museums, and how the architecture of a city can convey so much about its past.
Quickfire questions:
Laura is a Senior Business Intelligence Manager at the LEGO Group, where she leads a team of 25+ colleagues and drives digital transformation across manufacturing sites worldwide by delivering value-adding, low-code and no-code solutions.
She holds a master’s degree in economics and has been with the LEGO Group for over nine years. Throughout her tenure, she has held various roles, ranging from hands-on data analytics to product management—always within the fields of data analytics and business intelligence. Before her studies, she was torn between IT and economics, but she now confidently embraces a career that perfectly balances both disciplines.
Passionate about encouraging and supporting women, girls, and young talents in the world of data, Laura is deeply committed to mentorship. She leads a Talent program within her team, hosting university students and fresh graduates to help them explore the field and kick-start their careers.
What do you enjoy most about working in data at the LEGO Group?
Laura enjoys the unique and diverse requests that arise within Manufacturing. This area is highly complex in terms of technology and scale, supporting various production, logistics, and administrative functions, as well as more than 9,000 colleagues. This complexity creates a wide range of use cases, ensuring that there is always a new challenge to tackle.
Your personal interests
Laura enjoys all things cozy, from reading and puzzles to video gaming and a variety of crafts. She also has a passion for road trips and traveling, always seeking new adventures and experiences.
Quickfire questions:
What was your last LEGO® build? Bouquet of Roses (10328)
What was your most memorable LEGO moment? All the Girls’ Day events we hosted
What advice would you give to your younger self? Believe in yourself.
Something you love about the LEGO Campus/Hub? Playful and cool
Describe the LEGO culture in three words? Everything is awesome!
Kanika is a Senior IT Engineer at the LEGO Group, working within the Data Platform team. She joined the organisation four years ago, drawn by its strong values and inspiring culture. With over 12 years of experience in IT, she has always been passionate about working with data and understanding its role as the foundation for successful products. Whether exploring design patterns or optimising complex queries, she enjoys how data can drive product development.
Beyond her technical role, Kanika is dedicated to supporting women in IT and advocating for diversity and inclusion in the tech industry. She recognises the importance of empowering one another, especially in a field where women are often underrepresented. She believes in the need to inspire young girls in schools and colleges by demonstrating that women are equally capable and actively shaping the future of IT.
What do you enjoy most about working in data at the LEGO Group?
Data is at the heart of Digital Technology at the LEGO Group. The Data Platform team empowers product teams across Digital by making data easily accessible and discoverable. By enabling teams to make informed decisions and streamline automation, the platform plays a key role in driving innovation. The collaborative environment and encouragement to work with cutting-edge technologies make this an exciting and dynamic team to be a part of.
Your personal interests
In Kanika’s free time, she enjoys watching Netflix, playing table tennis and listening to music.
Quickfire questions:
What was your last LEGO® build?
LEGO Botanical. There was a beautiful workshop organised in Billund Campus.
What was your most memorable LEGO moment?
When we represented the LEGO Group in SDU and when I volunteered for organising PLAY for kids in school.
What advice would you give to your younger self?
Everything will be sorted out, don’t be afraid. What’s the worst that can happen? Stay curious and keep moving forward.
Something you love about the LEGO Campus/Hub?
The diversity of colleagues I meet in LEGO Campus is unmatched. One of my favourite places in LEGO Campus is People House, where we can unwind and engage in creative activities like table tennis, painting, and even cooking.
Describe the LEGO culture in three words?
Welcoming, Diverse, and Inclusive.
Filipa is a Lead Data Science Engineer in the Data Science & AI Team responsible to support Data Scientists and Engineers when building AI/ML solutions to make them reliable, robust and scalable. She’s passionate about lifting and supporting people, so she dedicates part of her time to mentoring, listening, and sharing experiences that may help others.
Filipa has 10+ years of experience in AI | Machine Learning (ML) with focus at supporting the business by providing actionable insights. She began her academic journey in computer science, before pursuing a PhD specializing in machine learning. Driven by a passion for bridging technical knowledge with business strategy, Filipa furthered her education with an MBA, equipping her to address complex technical challenges with a strategic, industry-oriented perspective. Filipa also leads a specialized bootcamp for women+ transitioning into technology.
What do you enjoy most about working in data at the LEGO Group?
Filipa finds joy in working in a field she is passionate about, within an organisation that aligns with her values, and alongside amazing colleagues.
Your personal interests
Filipa finds joy in giving and receiving love from her cats—as well as any other cat she encounters. She also enjoys reading manhwas and learning Korean.
Quickfire questions:
What was your last LEGO® build? Tranquil Garden
What was your most memorable LEGO moment? Building LEGO sets with colleagues
What advice would you give to your younger self? Listen more
Something you love about the LEGO Campus/Hub? Colours and sofa corners to talk with colleagues
Describe the LEGO culture in three words? Fun, Inclusive and Creative
Aparna works as a Data Scientist in the Artificial Intelligence Agency team, where she focuses on democratising AI and Machine Learning solutions within the Digital Product Teams at the LEGO Group. She provides foundational knowledge, builds guided pathways, and enhances the maturity of existing solutions.
Aparna has nearly a decade of professional experience across three continents. She joined the LEGO Group in 2023 as part of the Incubation team, where she identified new business challenges, developed minimum viable products, and evaluated their potential impact on the organisation. Before joining the LEGO Group, Aparna worked as an interdisciplinary researcher, developing and implementing innovative technological solutions for the built environment sector. She holds a doctoral degree in Data Science and Construction Informatics from premier institutions in India and Australia.
What do you enjoy most about working in data at the LEGO Group?
Aparna loves the endless possibilities of data-driven problem-solving at the LEGO Group. The company’s cultural and functional diversity presents numerous fascinating challenges for her. She appreciates the LEGO Group’s open culture, which encourages people to pursue their childlike curiosity and collaborate globally. The low power distance within the organisation fosters brave ventures and creative problem-solving.
Your personal interests
Aparna is passionate about martial arts, meditation, yoga, reading, writing and world cinema.
Quickfire questions:
• What was your last LEGO® build? Creator 31152 Astronaut
• What was your most memorable LEGO moment? DHL Relay with my colleagues
• What advice would you give to your younger self? You will eventually figure it out.
• Something you love about the LEGO Campus/Hub? How colourful the Campus is.
• Describe the LEGO culture in three words? The absolute best
Expertise: Predictive Modelling, Data-Driven Insights, Communication and Stakeholder Engagement, Project Management.
Education: PhD in Agroecology, MSc in Hydrogeology, BSc in Water Engineering
LinkedIn: https://www.linkedin.com/in/saghar-m
I’ve always been passionate about using data to drive meaningful change. My background in STEM started with a focus on environmental challenges, and along the way, I’ve taken every opportunity to contribute to initiatives that support diversity and inclusion.
Now, at The LEGO Group, I apply advanced predictive modelling techniques to provide accurate forecasts and work closely with global teams to turn insights into real-world actions. For me, collaboration, learning, and inclusion are key to making progress in both my work and the world around me.
