Sr. Marketing Planning & Performance Manager
Job Description
Are you passionate about converting consumer, shopper and market insights into compelling and innovative marketing programs and remain grounded in a strong commercial understanding and focus?
Apply to this outstanding opportunity where you will create and foster consumer demand for the LEGO Group in the Nordic Region!
Core Responsibilities
- Co-lead Nordic Integrated Commercial Planning with Regional Commercial Development team, aligning with Western Europe direction and incorporating Nordic Marketing insights.
- Manage Nordic marketing planning, overseeing budgets, addressing over/under spends, and emphasizing return on investment.
- Drive marketing effectiveness, optimizing strategies based on marketing mix models and analysis.
- Lead Nordic marketing performance management through AAR projects, insights, business reviews, and demand planning.
- Represent Marketing in cost pool requests and actively contribute to the Gap to Target forum.
- Own and drive the Nordic pricing process with support from the brand team.
- Manage MRM system, oversee month-end/year-end close processes, and ensure data adherence to Global and Western Europe requirements.
- Integral member of the Nordic marketing leadership team, actively participating in the WE marketing network with other planning and performance managers.
Play your part in our team succeeding
The Nordic Marketing Team shapes global marketing priorities for local execution, covering PR & events, Brand management, Digital Media, Trade marketing, and Marketing planning & performance.
As Senior Marketing Planning & Performance Manager, the role is to lead the marketing effectiveness agenda, overseeing local planning processes, budget management, and ensuring alignment with the Marketing Resource Management framework. Acting as a key sparring partner for the Head of Marketing in cross-discipline planning, you will be focusing on areas include timely deliverables, stakeholder management, ad-hoc analysis support, after-action reviews, and connecting core BU processes for a cohesive Marketing voice!
Do you have what it takes?
- Experienced in marketing planning, business strategy, and business analytics
- Successful track record in high-impact consumer goods, with a preference for toy/gaming industry experience
- Strong communication skills, inspiring teamwork, and maintaining elevated standards
- Energetic, dedicated, and organized with the ability to handle multiple priorities under pressure
- Dynamic and open personality aligned with LEGO Group values.
- Demonstrated personal impact and a willingness to take educated risks
- Excellent analytical skills and budget management capabilities
- IT literate and skilled in applying consumer and shopper research
Please note the work location is Billund, Denmark and relocation support is not offered for this role.
What’s in it for you?
Here are some of what to expect:
- Family Care Leave– We offer enhanced paid leave options for those important times.
- Insurances– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness– We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount– We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus– We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace– When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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