Senior Marketing Measurement Manager

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

The Senior Marketing Measurement Manager sits within the multi-disciplined marketing team and is responsible for owning and driving the marketing effectiveness agenda across the business.  You will be analysing data and creating insight-led strategies that deliver great value for sellers and drive sustainable long-term growth for Motorway.  The successful candidate will be able to demonstrate marketing measurement acumen within a multi-channel marketing mix environment.

Responsibilities 

• Define and own the marketing measurement framework for Motorway across linear and economised models
• Develop the annual measurement plan with quarterly optimisations
• Drive the continued optimisation and improvement of our marketing mix ensuring we achieve our multi-year business objectives
• Develop clear business cases to analyse our existing data to understand our CLTV and drive accurate decision making
• Manage our external agencies for marketing effectiveness (inc. econometrics, forecasting, auditors, and media partners)
• You must be able to manage and influence stakeholders, ensuring marketing measurement and effectiveness are implemented into every Go-To-Market plan.
• You must be able to present recommendations to the MW Leadership and Executive teams using clear verbal and written communications to get buy-in for your ideas and drive the business direction
• You must be the biggest advocate for marketing effectiveness and measurement ensuring your findings inspire those around you and, as a result driving the business to new places

Requirements

• Experience of delivering econometrics projects
• A passion for using advanced statistical techniques to convert observable data into actionable recommendations.
• An understanding of media planning and buying and experience using optimisation techniques to inform media planning.
• A clear understanding of the relevant inputs to build econometric models
• Advanced use of Excel
• Self-motivated and enthusiastic attitude with the adaptability to work in a fast-paced and dynamic commercial context.
• Excellent written and oral communication skills - be an articulate, positive communicator, with experience of delivering results and recommendations to impact commercial decision-making.
• Flexible, positive attitude, and growth mindset; able to adapt to the constantly evolving competitive landscape and work well in a fast-paced environment

• The ability to identify and solve problems quickly, with clear, data-led decision-making and strategic thinking and not get distracted or demotivated by unexpected challenges

Benefits