Senior Manager, CRM Production

Expedia Group is looking for a customer focused marketing professional to join the Customer Engagement Marketing Team and lead one of the CRM Production pods. You and your Team will play a critical role in the CRM production process by bringing creative requests to life, supporting campaign production and bridging the gap to our MarTech Team on operationalizing data connections/new capabilities all within our new CRM Platform.

You will work closely with the Capabilities and Production Sr. Director and other CRM Leaders on developing the future strategy for CRM Production Operations, specially focused on how we can evolve the support model and processes as we migrate to a new CRM platform and leading your team through a period of significant change.

In this role, you will be responsible for creating and leading communication delivery within one of Production pods. This includes everything from building creative templates for CRM channels (email, push, sms) and landing experiences and audiences and targeting providing a seamless customer experience.

What you'll do:

• This is a Senior Manager role, with a focus on CRM campaign delivery and execution and involves working with, where appropriate, Product, Engineering, Segment Marketing and other teams
• Lead three areas of focus for CRM Production Operations for your pod- Creative Production, Campaign Production and Tech Production with a focus on fully utilizing platform capabilities.
• Assist your Team in documenting and communicating technical requirements for Creative/Campaign Production capabilities with the goal to scale programs and increase user adoption of new tooling
• Develop streamlined x-brand processes and workflows for external Teams to engage with Production Ops to optimize SLAs and speed to market including cross-functional Teams like Brand Creative and Technology
• Actively participate in quarterly planning to refine asks, scope resourcing requirements and manage any trade-offs required.
• Impact functional strategy and roadmap and assign production deliverables for email, push, sms and in-product to pod teams
• Support our existing/legacy production model to continue BAU requests until pivoting to new platform

Who you are:

• Bachelor’s or Master's in Marketing, Business, or related field; or equivalent related professional experience
• 8+ years’ experience leading CRM production or CRM operations in the e-commerce or online marketing space
• Experience leading global teams through significant change and develop individuals against career aspirations
• Experience working in omni-channel marketing campaign management systems (Salesforce Marketing Cloud, Martech, Marketo, Data Cloud)
• Experience in the B2C marketing space
• Proven QA experience with data resources, counts, data quality, and creative content
• Ability to translate strategy and vision into capability requirements for product/tech teams
• An eye for Creative and experience working with both 3rd party vendors and internal creative resources
• Experience writing HTML for emails and understand how to embed dynamic code such as tracking pixels in emails
• Previous success building strong partnerships with clients/partners
• Excellent project and partner management skills bringing workflows to life effectively
• Confirmed ability to communicate clearly and effectively in both verbal and written formats with both technical and business users and senior leadership
• SFMC Administer experience a plus
• Ability to influence across teams and partners
• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

We are proud supporters of Women in Data®.  Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.