Senior CRM Analyst

As TUI focuses on becoming customer obsessed, Customer Analytics has never been more important which makes this an exciting time to join us!  We are investing heavily in the application of data and Customer Decisioning technology at a Global level, meaning analytics will be driving our customer strategy and market-leading personalised customer experiences consistently across source markets and channels.

Working within our UK Customer Analytics team you will be responsible for creating insights to help drive key strategic and investment decisions across the business. Using internal and external customer data you will provide meaningful customer insights and recommendations to business stakeholders through segmentation, modelling and performance reporting to support CRM and the wider business strategy.

Please note the closing date for applications is : Sunday 25th June

ABOUT THE JOB

UK CRM Analytics

• As a Senior CRM Analyst, you are a key point of contact for our CRM stakeholders and your excellent communication skills means you will be confident explaining both changes in campaign performance, and your own recommendations for improvement.
• You will forecast performance and set targets for CRM overall, as well as for specific activities and deliver cutting-edge marketing analytics projects in areas such as segmentation, customer lifetime value, channel mix optimisation and personalisation.
• The Senior CRM Analyst will play a key role in optimising our contact strategy, the overall customer journey and improving our KPI performance. You will also contribute to the ongoing segmentation of our customer base for the purposes of enhanced personalisation across our CRM activities.
• You will achieve this through applying their experience of tools such as Tableau and Alteryx, ideally supported by knowledge of SQL and/or Python.
• On an ongoing basis, the Senior CRM Analyst will pro-actively identify opportunities for business improvement and be able to follow these through to implementation.

Being a Champion of the Customer

• Ensure we put the customer at the heart of CRM analytics and drive customer centricity through our insight and recommendations
• Pro-actively identify opportunities for business and data improvements, recommending enhancements where appropriate and work with global teams to ensure effective implementation
• Collaborate with our digital marketing channels to identify use cases where we can use our data and models to drive customer centricity
• Assessing our digital and CRM reporting landscape, you will work with digital teams to find ways to combine reporting and bring the customer to life in other channels to drive business efficiencies
  

ABOUT YOU

• Educated to a degree standard, in a mathematical, economic or related scientific discipline
• Substantial experience within similar roles
• Demonstrable analytical problem-solving capabilities
• Extensive knowledge of Tableau or any other dashboarding tools
• Exposure to analysing large data volumes using such tools as SQL, Alteryx, R or Python
• Ability to articulate analysis for a non-technical audience with clarity and in an engaging way
• Ability to think strategically; see the bigger picture, analyse complex problems and quickly evaluate options to meet business expectations
• Excellent interpersonal, communication and influencing skills coupled with sound commercial awareness
• Ability to lead analytical projects and manage delivery to a broad group of stakeholders
• Ideally experience of using predictive modelling techniques and segmentations

ABOUT OUR OFFER

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Discretionary Bonus Scheme
• Private Medical Insurance, single cover with option to add dependants
• Permanent Health Insurance
• Excellent rates with foreign exchange
• Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI.  Click here to find out more.​

We love to see your uniqueness shine through and inspire the future of travel.​  If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

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