Senior Analytics Manager, Digital Consumer Engagement (DCE)

If you are passionate about data & analytics and want to help us build a data-driven culture for digital product development at the LEGO Group, we have an amazing job opportunity for you! We are looking for a Senior Analytics Manager in our Data, Analytics & Enabling Capabilities team to help us build new ways of understanding how our consumers interact with LEGO websites, apps and other owned experiences.

Core Responsibilities

• Lead the implementation of user and audience behaviour tracking across our digital touchpoints
• Define the needs for dashboards and self-serve reporting capabilities for different user groups in the company
• Lead the development of a suite of reports that are tailored to the unique data & insight needs of each group (via PowerBI and/or similar data visualisation tools)
• Work with a cross-functional data & analytics team to create well structured, easily accessible data sources
• Carry out ad-hoc analysis on digital product performance, user journey analysis, and marketing / content effectiveness
• Turn raw data into meaningful insights and recommendations, and act as a “data storyteller” to bring actionable analysis to senior leadership
• Proactively define, communicate, and action a learning agenda for our portfolio of Digital Consumer Engagement products & experiences, identifying gaps and opportunities
• Play a leading role in a cross-functional data, analytics and insights network across the LEGO Group, ensuring alignment around core metrics and collaborating with others
• Maintain a continual outside-in focus and drive our user insights test and learn agenda by continually exploring new methodologies, data sources, and insight partners

Play your part in our team succeeding

The DCE Data, Analytics & Enabling team is a newly created Data & Analytics practice within the LEGO Group’s Digital Consumer Engagement (DCE) function. Our focus is on establishing two-way, long lasting and meaningful relationships with our consumers and shoppers, and we believe that the ethical, transparent, and effective use of consumer data is key to this ambition.

You will be working at the core of our digital product teams, building our data analytics infrastructure and providing analysis & recommendations to continually improve our consumers’ experience within our digital ecosystem. Some of the products in our digital ecosystem include LEGO.com For Families & For Adults, LEGO Account, and the LEGO Building Instructions app.

For this role we are seeking a highly entrepreneurial senior analytics specialist who is comfortable working in a matrixed and cross-functional organisation. Being able to influence multiple product teams and stakeholders will be key, as will the ability to balance detailed hands-on analysis with generating unexpected insights and creating compelling narratives designed to inspire action in the business.

Do you have what it takes?

• Significant experience with business insights in a marketing or product development context, including games or other digital products
• Hands-on experience turning raw, unstructured data into meaningful insights and recommendations
• Experience creating meaningful data visualisation and communicating this with senior business partners
• Proficiency with Adobe Analytics and/or Snowplow, and the implementation of tracking variables across both known and unknown / anonymous device IDs
• Experience performing analysis on large data sets in a Big Data platform (i.e. Databricks or a similar platform)
• Comfort with SQL and PowerBI and ideally one of Python or R
• Proven project management skills with experience delivering difficult and complex projects involving multiple teams
• We’re looking for a lynchpin who isn’t afraid to get things done even when they don’t have formal authority over everyone who needs to be involved to make it work, and is able to build collaborative working relationships across organisational boundaries
• Experience in management consulting or marketing / analytics agencies is an asset
• Working knowledge and understanding of digital marketing channels across CRM, web, paid media, programmatic, etc. – Passion for developing a deep understanding of user needs throughout the shopping journey
• Experience working with global teams across multiple geographies and cultures is an asset
• Experience creating data products and working within an Agile development team
• Familiarity with the principles and practices of data engineering

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

We are proud supporters of Women in Data®.  Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.

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