Senior Analyst, Search Engine Marketing

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Senior Analyst, Search Engine Marketing

If you're seeking an opportunity to work in a highly motivated team of online marketers in a collaborative, rewarding and progressive environment, then you'll love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way.

At Expedia Group, we are revolutionizing travel through the power of technology. Every second of each day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.

If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!

What you'll do:

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
• Manage and optimize SEM coverage processes
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
• Look for ways to optimize and identify new improvement/growth opportunities
• Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
• Build ad hoc tools to streamline manual processes
• Provide automation teams with specifications for building automated solutions like tools and dashboards
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
• Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives

Who you are:

• Bachelors degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field or equivalent related professional experience
• Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
• Experience in working with SQL and expertise in Microsoft Excel
• Tableau knowledge would be good to have but not a must. This can be learnt on the job
• Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
• Excellence in implementation, attention to detail and strong organizational skills
• Ability to excel in a fast-paced environment
• Strong communication skills (written and verbal)
• No prior SEM experience required but preferred; must be interested in data-driven online marketing
• Fluent in English, additional language a plus

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