Senior Analyst (Customer Data)
APPLY HERE: Senior Analyst (Customer Data)
Overview
It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.
Are you passionate about turning data into powerful insights that shape strategic decisions? At Screwfix, we're looking for a Senior Analyst (Customer Data) to play a critical role in transforming how we understand and serve our customers. In this exciting role, you'll lead the analysis of customer behaviour and commercial data, using predictive and advanced analytics to influence high-level decision-making across trading, CRM, and marketing. You’ll be a key voice in the room, translating complex findings into clear, actionable strategies that improve performance and customer experience.
This is more than just a numbers role, it’s an opportunity to impact the future of one of the UK’s fastest-growing retailers. You’ll work at the heart of our Data & Analytics team, collaborating cross-functionally and mentoring others while driving innovation through experimentation, modelling, and automated decisioning. If you thrive in a fast-paced, insight-led environment and want your work to drive real change, we’d love to hear from you.
At Screwfix, we believe happy, fulfilled colleagues create a stronger business. That’s why we’ve built a workplace that works for you, combining flexibility, inclusivity, and sustainability with opportunities to thrive.
Work-Life Balance:
Enjoy the best of both worlds: Our hybrid working offering includes face-to-face collaboration at our welcoming Head Office and flexible hours to fit life’s priorities, whether it’s the school run or personal time. We are also open to considering applications from part time working for this position.
Belonging & Growth:
From day one, you’ll feel part of a team that values your voice and supports your growth. We’re proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step, you’ll thrive here
Sustainability That Matters:
We’re committed to creating a better future, taking bold steps to reduce carbon emissions, use sustainable packaging, and innovate for a greener world. Sustainability drives everything we do, and we’re proud to make a real impact for our planet and future generations.
Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future.
Key responsibilities
- Conduct analysis into customer behaviour, purchasing patterns, and sales data to identify trends, opportunities and actionable insights to inform decision making to enhance commercial decision making and drive business performance.
- Translate complex data into an understandable and actionable format through engaging reports and dashboards that communicate key findings and recommendations to senior stakeholders and board members.
- Often tackling big questions that others have been unable to answer using advanced analytical skills.
- Delivering data experimentation to optimise how we target and segment consumers for targeted offers and promotions
- Interrogate large volumes of data from a range of sources (online, customer verbatims, transactional etc) to use for modelling
- Build predictive models to support business decision making
- Build prescriptive tools (automated decisioning) with measurable commercial value – especially improving our marketing ROI
- Lead the proactive and reactive support for the weekly trading process - both outputs and analysis – working with the CRM team and other stakeholders.
- Lead on building relationships with key stakeholders, challenging and questioning the ask to build a good understanding
- Presenting analytics in high profile forums and meetings
- Manage a portfolio of analytics work, prioritising as required to deliver effectively.
- Collaborate with cross-functional teams to align customer insights with business objectives and to drive customer-centric strategies and decisions.
- Set key customer metrics. Monitor and evaluate the performance of customer KPIs and proactively report back to the business on any areas of concern or opportunity.
- Oversee and review/QA analytics work produced by team members, to ensure data accuracy and integrity, and quality of communication.
- Develop and maintain customer segmentation models to inform targeted marketing and sales strategies.
- Create strong relationships with key stakeholders in the business, for example our CRM, Commercial and Marketing teams.
- Mentor and support junior members of the analytics team, providing guidance, fostering their professional development and advancing their analytical skills
Required skills & experience
- Experience in customer data/analytics, ideally within the retail industry.
- Strong predictive analytics background, preferably in customer marketing
- Strong expertise in data analysis and statistical modelling. Experience of data science and machine learning techniques.
- Significant experience and strength in data visualisation and storytelling – able to communicate complexity in a straightforward and visually engaging manner, creating a compelling narrative.
- Proficiency in analytical tools such as SQL, Python, R.
- Proficiency in data visualisation platforms (e.g. Tableau or Power BI).
- Excellent communication and presentation skills, confident verbally and in writing.
- Strong relationship management skills, able to build high quality relationships with a range of internal stakeholders.
- Excellent attention to detail, focused on accuracy and integrity of work. - Strong problem-solving skills, able to synthesise data from multiple sources to create and test hypotheses, and to determine root cause.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in coaching and developing others.
At Screwfix, Your Wellbeing Comes First:
We’re dedicated to helping you thrive at work and at home. With a fantastic range of benefits, opportunities for self-development, and an annual discretionary bonus of up to 20%, we put your wellbeing at the heart of everything we do.
Your Wellbeing, Our Priority:
Health Support: 24/7 GP services, discounted gym memberships, and wellness resources like PepTalk.
Financial Wellbeing: Up to 14% employer pension contributions, life cover of up to 4x salary, and tools like Wagestream to track earnings and save.
Everyday Perks: 20% staff discounts at Screwfix and B&Q, savings on bikes, and exclusive offers via the Hapi app.
Opportunities to Grow: We believe in self-development and creating space for you to thrive. With access to training, career growth, and support networks, we’ll help you build a brighter future.
We believe in equity for all. Please let us know at careers@screwfix.com if you need any additional support or adjustments when it comes to your application.
We are proud supporters of Women in Data®. Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.
Stay connected! Follow us on LinkedIn for updates on career opportunities and more.
APPLY HERE: Senior Analyst (Customer Data)