Global Marketing Performance Manager – Experimentation

Job Description

Do you have a passion for data-driven marketing and analytics with a desire to understand the latest trends and innovation?

Become part of a highly agile team where you'll be an expert on the impact of our marketing experimentation efforts!

Using your hyper-focused data-led approach, you'll have the platform to communicate the impact of marketing experiments on business metrics, alongside providing key recommendations for future planning and scaling of marketing activities across the LEGO Group.

Core Responsibilities

• Own the analysis of sales experimentations, from data QA to synthesising findings into key actions.
• Responsible for running and maintaining core experiment measurement tools, including ongoing sales data pulls using Excel and Alteryx.
• Own pacing data pulls, data consolidation and ensure the pacing report is updated and communicated to local marketing teams.
• Own and run the matched market tool for matched market experiments.
• Provide input to existing and new methodologies and measurement tools that enable clearer tracking and better evaluation of marketing campaigns/activities.
• Provide input to the brand survey data analysis as needed in partnership with the Global Insights team.

Do you have what it takes?

• Significant relevant experience working in a data insights and analytics environment.
• Expertise in relevant data analytics and reporting tools including Excel, Alteryx as well as PowerPoint.
• Adept at handling large data sets, consolidating data sources, handling data validation and quality assurance, and working at speed with Excel tools
• Analytical and quantitative approach with the ability to identify critical insights from analysis and distil complex information into easy-to-understand reporting and output.
• Knowledge of marketing analytics, in-flight campaign optimisation and measurement across marketing channels is considered a strong plus.
• Proficiency in Tableau/PowerBi/similar data visualisation software.
• Proficiency in SQL (Hive, Impala) or similar experience in analysing large structured and unstructured datasets.

Play your part in our team succeeding

You'll be a part of the Global Marketing Performance Team, who help drive continuous improvement and optimisation of The LEGO Group’s marketing efforts through relevant and actionable data-driven insight.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

We are proud supporters of Women in Data®.  Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.

APPLY HERE: Global Marketing Performance Manager - Experimentation