Global Digital XP Technologies Manager

Barilla Worldwide

Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries.

“The Joy of Food for a Better Life” is Barilla’s purpose to bring people closer to the joy of good food and making quality the choice for a better life. It's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains. Because what we eat today can change our tomorrow. Because good food is a joy for the present and a choice for a better future.

In January 2021 Barilla set up the Barilla Acceleration Team (BAT) in London, with the mission to further accelerate the long-term growth of the company in order to win in a digital world by combining new capabilities, new technologies and a new ways of working.

The Barilla Acceleration Team is now recruiting a Global Digital XP Technologies Manager to join their Martech Team.

Job Purpose

The Global Digital XP Technologies Manager will play a cross-functional role connecting global and local marketing, sales, and IT to leverage technology to support the business mission and goals.

They will understand omnichannel execution pain points and the current marketing technology stack to define and deploy a strategic technology roadmap supporting the creation of best-in-class data-driven consumer experiences.

They will oversee the integration of marketing technologies to build a seamless consumer experience across different digital touchpoints for all company brands.

Key Accountabilities

Liaise with marketers across the organization to understand the business' overall mission, marketing and e-commerce needs and priorities.

Liaise with the equity, digital and design teams to understand the brand essence, the global digital strategy and communication priorities.

Translate the understanding of the business and way of working into requirements for developing a Martech Tech Strategy with the ability to deliver best-in-class consumer experiences.

Provide equity, digital, and design teams with technologies supporting the creation, curating, and delivery of digital content that resonates with the target audience and aligns with the brand’s messaging.

Partner with the Equity, Digital and Design team and the global e-commerce team to define roles and responsibilities for applying content, social and website technologies by internal and external stakeholders.

Partner with the brand activations and marketing processing team to define roles and responsibilities for applying brand activations and consumer relations technologies by internal and external stakeholders.

Contribute to defining and maintaining Martech priorities roadmap and landscape map across categories, areas and markets.

Work with digital teams and partners to select, configure, integrate, and apply technologies with the ability to optimize omnichannel activations.

Lead the implementation of complex technology integrations with agency partners.

Facilitate the implementation of proper taxonomies and naming conventions across digital channels to ensure accurate data collection for analytics purposes and other types of analysis.

Qualifications & Requirements

A university degree, Bachelor's or Master’s Degree in Business, Marketing, Computer Science, or Engineering, is preferred.

3 to 5 years of previous experience in similar roles.

Demonstrated experience in implementing and managing marketing technology solutions and platforms.

Hands-on experience with marketing technology operations.

Strong understanding of digital marketing channels (email marketing, social media, content marketing, SEO, SEM).

Knowledge of key digital marketing KPIs (CPC/ CACs etc.).

Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their implications for marketing technology and customer data handling.

Strong interpersonal, written, and verbal communication skills.

Strong technical and data management skills combined with marketing acumen.

Other Important Information

Type of contract: permanent local contract

Location: London

Barilla is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion for discovering, inventing, simplifying and building.

We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

Protecting your privacy and data security is a longstanding top priority for Barilla. Please consult our Privacy Notice to learn more about how we collect, use, and transfer the personal data of our candidates.

We are proud supporters of Women in Data®.  Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.

To Apply, please email Annalisa Capobianco: annalisa.capobianco@barilla.com