Director, B2B Product Marketing
At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more - from increasing their reach and their revenue to simplifying their operations. Through a broad range of products and solutions, we provide scale and visibility, high quality bookings and continuous innovation, allowing them to easily reach their business goals and focus on what matters most.
Our B2B Product Marketing team is looking for a motivated, hardworking Director, B2B Product Marketing who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of product marketing professionals and help us connect our advertising partners with our travelers!
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to launch new and improved products across our Media Solutions business, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.
What you'll do:
The Director, Product Marketing is responsible for meeting and exceeding business objectives for a portfolio of products and programs helping our advertising partners reach their business objectives through increasing their visibility via advertising and sponsorship products with the traveler segments that will deliver the most value to their business. Critical to the success of the role includes developing a deep understanding of Expedia Group’s audiences and of our business and product strategies, and to work closely with cross-functional teams to influence and optimize our roadmap and launch plans. You will:
- Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products
- Define launch strategies for new products or programs within the Media Solutions portfolio
- Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments.
- Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns
- Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams
- Partners with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features
Who you are:
You are a Product Marketing Director seeking a new place to employ your 10+ years in product management, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology and your key talents are:
- Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans
- Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
- Willing to learn and eager to partner, always ensuring you bring your peers along the journey
- Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
We are proud supporters of Women in Data®. Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.