Behavioural Scientist
Technical role designing and testing behaviourally-informed solutions to major challenges based by the bank to deliver tangible benefits to our customers. You will be running large and impactful quantitative experiments, such as using digital A/B testing, personalisation and analytics platforms. Previous experience with front-end web-development or online experiments for research publications required.
Job Description
Why join us?
Lloyds Banking Group is the UK’s leading bank with over 30m customers and its biggest digital bank, with over 13 million active online customers. We’ve placed an ambitious transformation programme and a multi-channel approach to banking at the heart of our strategy to be the best bank for customers, backed by significant investment in our platforms and people over the next three years.
Our goal is to transform the experience for customers and colleagues through digitisation, data and analytics-driven approaches. A strong understanding of customer behaviour plays a crucial role in this transformation.
We're creating vast data lakes to understand how our customers behave and what they demand, and are establishing environments to refine our solutions through live experiments. All of this enables us to meet the personalised banking needs of an increasingly digital society. We've set up a dedicated multi-disciplinary team of behavioural scientists that combines behavioural insights with data, in order to create entirely new opportunities for our customers and colleagues.
Our Behavioural Science group are a small but diverse team embedded within the bank’s Data Science team. We focus on decision-making and behaviours, knowledge of state-of-the art behavioural insights and rigorous quantitative research methods, to add customer value and resolve business problems.
What you’ll work on
While you’ll be able to shape the role according to your core expertise, strengths and interests, your role will involve the following:
Working with various business areas, you will play a key technical role in designing and testing behaviourally-informed solutions to major challenges based by the bank, in order to transform experiences and deliver tangible benefits to our customers.
Working alongside other web developers with behavioural science expertise, you will be designing and building innovative online customer journeys to support experimentation in an agile manner
You’ll contribute to the accumulation of evidence base to help stakeholders make informed business decisions that will truly make a difference for the business and our customers
In collaboration with other behavioural scientists, you’ll generate reusable knowledge, processes and methodologies within the Behavioural Science team to help drive the team’s efficiency, scope and growth.
You’ll work as a part of a diverse team, with colleagues from different backgrounds and wide areas of expertise. You’ll be able to understand other people’s perspectives and weigh a diverse range of opinions to achieve the best outcomes.
What you’ll bring
A creative and entrepreneurial mind-set and a proactive problem-solving attitude.
Previous experience with front-end web-development (building dynamic webpages with vanilla HTML, CSS, Javascript, Typescript, and particularly Object component systems; working with common UI frameworks, e.g. Bootstrap, Tailwind)
Alternatively, experience with independently building online experiments (e.g., Gorilla, PsychoPy, Pavlovia) for research publications, including managing online participant panels (Prolific, MTurk) and the willingness to learn JavaScript, HTML and CSS.
Understanding of the behavioural science literature based on professional exposure or academic study, for example psychology, behavioural economics, judgement and decision-making or consumer behaviour.
Strong knowledge of quantitative research methods and statistical techniques as applied in the social sciences.
An understanding of ethical and regulatory expectations in financial markets and an awareness of previous examples where these expectations have not been successfully met.
Other valuable skills you may bring:
Previous experience working in the financial sector
Ability to work independently, personal resilience, problem solving and business development skills in a large, matrix commercial environment.
Practical experience running large and impactful quantitative experiments, such as using digital A/B testing, personalisation and analytics platforms.
Proven and relevant experience applying behavioural insights and testing solutions to solve real-world problems, in business, public sector or academia.
The ability to clearly explain behavioural science concepts to non-specialist audiences.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
We are proud supporters of Women in Data®. Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.