“Don’t let self-doubt hold you back – curiosity and commitment matter more than perfection.” These are the empowering words of Karishma Patel, Business Data Analyst at Asda, who is not only shaping the future of data governance but also inspiring the next generation of women in data.
As a proud advocate for Women in Data® and the Girls in Data™ lead at Asda, Karishma has delivered engaging, hands-on lessons in over 20 schools across Yorkshire. These sessions, developed by Girls in Data™ and adapted by Asda, offer a full day of discovery designed to spark curiosity and confidence in girls from Year 9 and upwards. From interactive workshops to real-world insights, students are introduced to the exciting possibilities of a career in data – guided by professionals who’ve walked the path themselves.
For Karishma, the initiative has been more than just outreach – it’s been a transformative journey. From building confidence in public speaking to representing Asda in the community, she’s found purpose in paving the way for others.
I recently sat down with Karishma to learn more about her journey into data, what drives her passion for outreach, and how she’s helping shape a more inclusive future for the industry.
Can you tell us about your transition into working in data?
“I first developed an interest in SQL through hands-on experience. After a stint in IT support at a pharmaceutical company, I quickly realised I wanted to be more challenged and work more directly with data. This led me to transition into a pure Data Analyst role, where I had the opportunity to deepen my expertise in SQL even further. I also used Power BI to support strategic decision-making.
In my role at Asda, I continue to build on my data knowledge and contribute to the Data Governance Team. Throughout my career, I’ve consistently sought opportunities to grow and learn. My curiosity and enthusiasm for data have only strengthened over time, and that’s why I love supporting our partnership with Women in Data® – ensuring the team remains informed and engaged with the latest activities and events.”
What inspired you and your organisation to get involved in promoting STEM education for girls?
“At Asda, we’re passionate about inspiring the next generation, and we recognise that introducing girls to STEM opportunities during secondary school can have a lasting impact on their confidence, aspirations, and career choices.
Our involvement in Girls in Data™ stems from a desire to bridge the gender gap early – starting in education. By showcasing the breadth of roles available in the data and technology space, we’re helping shape their futures. Their enthusiasm and commitment during curriculum activities, particularly when working with tools like Power BI, which is widely used in real-world business environments, reaffirm the importance of this initiative.
For me personally, it has been amazing to help empower girls to see themselves as future STEM leaders. It’s also challenged me to translate often complex technical language into more accessible terms for diverse audiences.”
Tell me more about the lesson curriculum covered in your engagement with schools.
“The core programme consists of data visualisation with Power BI, cryptography, and the ethics associated with artificial intelligence. We help expand their knowledge of how data is collected and used across our organisation – specifically focusing on the data life cycle at Asda. They genuinely enjoy the sessions and learn how data is used in everyday life, including the role of the rewards app.”
Do you think having visible female role models in tech makes a difference for young girls? And has anyone personally inspired you?
“I definitely think having female role models in the world of work makes a huge difference for young girls. Personally, I’ve been inspired by a former manager who consistently encouraged me to step outside my comfort zone and take on challenges I didn’t think I was ready for. Their belief in my potential helped me grow both professionally and personally, and it’s a mindset I now try to pass on to others.”
What kind of long-term change do you hope to see from initiatives like this?
“Through initiatives like Girls in Data™, I hope to see a lasting shift in how young girls perceive their potential in STEM fields, particularly in the data and technology space. Personally, my involvement in Girls in Data™ has had a significant impact on my own development, and it’s been wonderful to inspire a younger generation.”
What advice would you give to other businesses that want to get involved in similar outreach efforts?
“Businesses should align outreach with their core values and work closely with schools or communities to ensure it has meaningful impact. Encouraging employee involvement and showing up consistently, even in small ways, can help inspire lasting change.”
When asked what advice she would give her younger self about pursuing STEM subjects, Karishma concludes:
“You don’t need to have all the answers to belong in STEM; just start exploring, ask questions, and trust that your voice and perspective are valuable.”
Thanks for sharing your journey with Women in Data® and the Girls in Data™ initiative, Karishma. Your organisation can also get involved; we provide accessible ready lessons to inspire the next generation of data enthusiasts. More information can be found here.