How GroupM see the data landscape changing in the UK in the next 5 years
At GroupM data and insight are at the heart of all that we do for and with our clients. As the world’s leading investment company, we know that the landscape is ever evolving and consumers and clients demand even more from media agencies to better understand their consumers and the ROI for the campaigns we run. The data landscape is one of constant transformation and change, with giant leaps forward in technology married with the deep understanding needed of the customer purchase journey. This makes data, research and insight one of the most exciting and pioneering areas of media to work in – and why, if this excites you as much as it does us, we’d like you to consider growing your career with us.
About GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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