Why we’ve partnered with Women in Data 2019

Google’s mission is to organize the world’s information and make it universally accessible and useful. When we say we want to build for everyone, we mean everyone. To do that well, we need a workforce that’s more representative of the users we serve.

Google is committed to creating a diverse and inclusive workforce. Our employees thrive when we get this right. We aim to create a workplace that celebrates the diversity of our employees, customers, and users. We endeavor to build products that work for everyone by including perspectives from backgrounds that vary by race, ethnicity, social background, religion, gender, age, disability, sexual orientation, veteran status, and national origin.

Partnering with Women in Data in 2019, is enabling us to support a platform that cascades valuable information in an accessible manner to 1,000 women in the data & technology space.

Virginia is the Head of Measurement & Analytics in the Consumer Retail sector at Google. She started her career in Supply Chain analytics for Retail working various roles in tech startups and consulting. She made the move to digital advertising a couple of years ago realizing there was a lot in common with how retail execution is measured and how we quantify returns of advertising spend. She holds an MEng in Supply Chain Management and a Bachelors in Production Engineering.

Upon returning from maternity leave after having my first child to the comforts of a job I knew, leading a team that trusted me, in a business I had helped build, I just knew I wanted to challenge myself and do something different. I am passionate about technology helping people and businesses grow by using it. I spent 10 years working in retail tech and knew the inside out of the data available, business questions and players in that market. I spent most of that time encouraging teams to try to do things differently, to experiment more. And it felt like the right time to apply this advice on myself.

As a woman, a daughter, a mother and a wife I’m passionate about bringing my whole self to everything I do. It may be helping a customer value the impact of their media and making their business grow.

Or figuring out how to navigate the British school system with my husband at home to decide the best school for our son. Or talking to a friend going through a difficult time. I see myself and other women struggle to try to make ‘everything’ work simultaneously while others assume one can only properly do one of those things at once.

But I truly believe that with the right support system in place, working families (not women in isolation) can make anything work. 2 years ago, I decided I was ready to make a big jump in my career. I had a chat with my husband and did what I do for every problem: scope it, split it into smaller pieces, create a spreadsheet and solve for each.

I left my role in Supply Chain Analytics and started a career in Digital Advertising. Google took a chance on my passion for analytics, business acumen and drive and I haven’t looked back. I now manage a team of Measurement & Analytics experts that help businesses grow by leveraging our media, insights and measurement capabilities.

I’m passionate about providing an example to my son, to challenge what people expect of one’s self and make the best out of every single opportunity.

“We feel privileged that billions of people trust products like Search, Chrome, Maps and Android to help them every day.”

How Google see the data landscape changing in the UK in the next 5 years

Google products are designed to be helpful. They take the friction out of daily life (for example, by showing you the fastest route home at the end of a long day) and give you back time to spend on things you actually want to do. We feel privileged that billions of people trust products like Search, Chrome, Maps and Android to help them every day.

People today are rightly concerned about how their information is used and shared, yet they all define privacy in their own ways.

Privacy is personal, which makes it even more vital for companies to give people clear, individual choices around how their data is used. Over the past 20 years, billions of people have trusted Google with questions they wouldn’t have asked their closest friends: How do you know if you’re in love? Why isn’t my baby sleeping? What is this weird rash on my arm? We’ve worked hard to continually earn that trust by providing accurate answers and keeping your questions private.

We’ve stayed focused on the products and features that make privacy a reality — for everyone.

“For everyone” is a core philosophy for Google; it’s built into our mission to create products that are universally accessible and useful. That’s why Search works the same for everyone, whether you’re a professor at Harvard or a student in rural Indonesia. And it’s why we care just as much about the experience on low‐cost phones in countries starting to come online as we do about the experience on high‐end phones.

About Google

Over 4,000 people work at Google in the UK today. And while we are all very different, from different backgrounds, with different experiences, and with diverse talents, we all share the same mission and core values:

  • We put our community of users first.
  • We create tools and services for everyone, to benefit society.
  • We keep users safe and secure.
  • We believe that technology should improve life, not distract from it.

These values are at the heart of our efforts to develop tools — like Search, Maps, Gmail and YouTube — which help you discover the right information, options, and opportunities. But what our tools actually make possible – that’s determined by you, the people who use them every day.

Whether it’s the small, everyday things — like getting updates on a football match while you’re on the go — or the big, life-changing things — like learning new skills to make that business idea or charity a reality, you are using our tools and services to improve your life and the lives of others. That’s what inspires us. That’s what drives us to keep imagining ways to do better, and to create an even more meaningful difference in people’s lives.

Just imagine all the things you can do, with a little help from Google.

Download the Google session slides from WiD 2019

Gill Whitehead and Virginia Falcon, Google
Finding your purpose, Finding your Voice