BT’s purpose is as simple as it is ambitious: to use the power of communications to make a better world. Our business model is centred around providing our customers with communications and connectivity services, while delivering great experiences and maintaining long- term relationships. Irrespective if this is in BT, EE, Plusnet or Openreach, our ambition is to meet the needs of our 26.8 million consumer customers, 1.1 million UK business customers and 4,100 multinational customers. To do this we have to have a diverse employee base that reflects our customers and build brilliant data and insight capabilities to understand the customers needs. The way our customers see the world and our role in their lives and businesses is changing and BT is also changing to meet these.
Our partnership with Women in Data is one of the ways that we can show people the exciting work we’re doing to put data at the heart of our decision making and to ensure our people reflect our customers. Particularly in the data space, achieving a diverse balance of people in our teams is critical, because data is the foundation stone of everything we should be doing as a business.
Data plays a critical part in ensuring that BT is going above and beyond in providing the best experiences for our customers, regardless of how, where and when they choose to interact with us.
We’re already seeing a big shift to the cloud, that not only enables us to bring together data more quickly but also gives us the scalability and elasticity that we need to be able to create real time personal experiences for our customers. That shift to being more personal is only going to accelerate. Alongside data privacy considerations and an awareness of how data is being used, will also come more and more to the forefront of customer experiences. Getting more and more data (and the right data!) into the hands of our people – with the right training and development to be able to use it to unearth insight – is also going to accelerate, creating a truly data and customer centric environment for our organisation.