At Advancing Analytics, we know that diversity drives better outcomes. That’s why we’re committed to improving representation across our organisation through inclusive recruitment, supportive employee communities and initiatives that help under-represented talent thrive.
Our partnership with Women in Data® is a natural extension of that commitment. Together, we’re helping to advance gender equity across the data and AI profession by supporting a vibrant community built on advocacy, mentorship, networking and opportunity.
We believe the next five years will be defined by the shift from data platforms to intelligence platforms. Data, analytics and AI will converge into unified, governed data intelligence platforms, where trusted data fuels AI agents that don’t just generate insights but actively drive decisions, automation and competitive advantage.
The winners will not be the organisations with access to the most AI models, but those with the strongest data foundations. Many organisations still cite data quality as a major barrier to AI adoption, and governance frameworks for AI agents remain immature in most.
As agentic AI becomes a mainstream enterprise capability embedded within everyday business operations, governance, observability and trust will become even more critical. Success will depend not only on the right technology platform, but also on the expertise, experience and support required to bridge the gap between capability, implementation and measurable business impact.
As a multi-award-winning Data and AI consultancy, Advancing Analytics helps enterprise organisations build and optimise governed, production-ready data intelligence platforms, AI agents and AI-powered applications.
Founded in 2018, with offices in the UK and Portugal, the company enables organisations in highly regulated sectors including banking, financial services and insurance, as well as fast-moving consumer industries, to transform complex data silos into connected, AI-ready platforms. These foundations empower smarter decision-making, accelerate innovation and unlock value from data across the enterprise.
Advancing Analytics holds Gold status within the Databricks Partner Network and has achieved 6 Databricks Brickbuilder Specialisations, a distinction held by only a small number of consultancies worldwide.
A bit about me
I have always loved maths and physics. I liked that there was usually a clean, logical way to get to an answer, even when the problem looked messy at first. That’s what drew me to a degree in Physics and Astrophysics, and it’s also what unexpectedly pulled me towards data. In my final year, my thesis involved data analysis using Python, and that project got me started on the road to a career in data!
From there, I joined a Data and AI graduate programme and quickly realised this was a field where I’d never run out of new things to learn. Every project seems to bring a different kind of challenge, and I like having to approach each one differently. I also love that so much of the job comes down to working closely with a team and understanding what people actually need, and that side of it is just as rewarding as the technical side.
My role at Advancing Analytics
Today, I’m a Data Engineer at Advancing Analytics, helping to build data platforms for our clients.
The thing I value most about working at Advancing Analytics is the people. I’m surrounded by colleagues who are genuinely brilliant and pushing the boundaries of what’s possible in the data space, yet I’ve also never felt so supported in a workplace. That combination matters to me because I believe inclusive teams that bring together different perspectives and experiences, and make sure everyone feels able to contribute, are what lead to the strongest thinking and the best outcomes.
A bit about me
I fell into data completely by accident. I was planning to go to university to study psychology, but during my gap year I took a data entry job to help fund it after growing up as a carer for my single mum.
I quickly realised I had a knack for finding better ways to do things. I built a system that turned a two-week process into three days and started picking up work from the analyst on my team. At 19, with barely any A-levels, I was offered a permanent analyst position and never made it to university.
Years later, becoming a mum brought another big turning point in my career. I joined Advancing Analytics straight off the back of maternity leave, and they took a chance on me at a point where I was finding my feet again professionally.
My role at Advancing Analytics
Today I’m a Data Analytics Consultant specialising in data visualisation, and that same instinct I had at 19 is still what drives me: give me a complicated problem and I’ll want to pull it apart, understand it and find a better way.
I’ve been incredibly lucky to work somewhere that has supported me as both a consultant and a parent, while giving me the space to keep learning, push myself technically and build a career around the parts of data I genuinely love.
A bit about me
My journey into data and AI actually started long before the current AI boom. During my Master’s and PhD, I became fascinated by how we could use data, mathematics and AI to solve really difficult real-world problems. My Master’s research involved using neural networks to classify DNA microarray data, and during my PhD I applied machine learning to detect and understand helical structures within complex turbulent flows.
What hooked me was the ability to take huge amounts of complex data, find patterns that humans simply couldn’t see, and turn them into something meaningful.
My role at Advancing Analytics
This curiosity has stayed with me throughout my career, from research and data science through to where I am today, leading AI as Chief AI Officer at Advancing Analytics.
Leading the organisation’s AI strategy, I help businesses turn the rapidly evolving world of AI into technology that delivers real-world impact. At Advancing Analytics, my passion goes beyond technology.
I’m passionate about increasing the visibility of women in senior technology roles and helping close the gender gap in data and AI, particularly as a new generation of AI leaders begins to emerge. Through speaking, mentoring and leadership, I want to help create an AI industry where women aren’t simply participating in the future of technology, but are helping to define it.
A bit about me
I changed my mind about what I wanted to do as a career so many times growing up, but one thing was always consistent: it would involve maths and/or science. During my A Levels I started reading about quantum mechanics and particle physics and I was instantly obsessed – so I went to study Physics at university, and since my enthusiasm hadn’t waned – I followed up with a PhD in Particle Physics.
Not wanting to stay in academia/research/Physics, but having enjoyed all of the computer programming elements, I worked as a software engineer in a role that had a strong statistical basis. During these few years I started to learn about Data Engineering as a role, and decided that this was the path for me!
My role at Advancing Analytics
I am now a Senior Data Engineering Consultant at Advancing Analytics. I have worked on several very different projects (from working with geospatial data to keeping a large data platform efficient (and running!) to figuring out how to match people across different data sources).
The strength of knowledge and high capability of the people at Advancing Analytics drew me to the company – and everyone has lived up to that reputation! I have learnt so much from people across the business. Alongside the technical aspect, they have supported me in celebrating diversity in many forms: from women in science and technology to disability pride and inclusion.
LinkedIn
A bit about me
I’ve spent most of my career in recruitment, specialising in Data & AI, mainly in a consultancy setting. Along the way, I’ve had the privilege of meeting people from all kinds of backgrounds, some already deep into their data careers, others just starting to explore what a move into the industry could look like.
My role at Advancing Analytics
What I love most about my role, is that moment when someone lands a role in Data & AI that genuinely fits them, seeing that excitement never gets old, and it’s a big part of why I do what I do!
Every single person at Advancing Analytics brings real energy and talent, and a genuine drive to make an impact every day.
A bit about me
I studied Biology at university, where I first developed an interest in data through statistical analysis using R. Although I hadn’t planned a career in data, I joined a broadly technical graduate scheme after university and was exposed to a range of different technologies and projects. One of the projects I worked on involved Azure and data platforms, which gave me my first experience of data engineering. The combination of problem solving, technology and continuous learning really appealed to me, and that’s the path I’ve followed ever since. What I love most about data engineering is the balance between applying existing skills and continually learning new ones, whether that’s exploring cloud technologies or tackling new challenges across different industries.
My role at Advancing Analytics
Today, I’m a Senior Data Engineer working on a variety of client projects. One of the things I enjoy most is that no two projects are the same. I’ve worked with organisations in sectors such as insurance, gaming and healthcare, helping them make better use of their data and modernise their data platforms.
There are so many smart people who are always willing to share their knowledge and help others learn at Advancing Analytics. I’ve found that people are genuinely supportive and there’s no judgement when you’re asking questions or trying something new. It creates a great environment to keep developing your skills and build confidence, which is especially important in a field that’s constantly evolving.
A bit about me
Growing up, I wanted to be an engineer like my dad. When I got to college, an advisor suggested I try a computing class and I fell in love with it straight away. That set me on my path to study a computing degree at university, though data itself didn’t find me until my internship in an eDiscovery department, where my job was to discover and prepare data and files for use in court. Back at uni, I decided Data Science and AI was going to be my career, and I haven’t looked back since. What I love most is that it married the two things I’d been circling all along the engineer instinct to build and the puzzle of making messy real-world data actually useful.
My role at Advancing Analytics
I’m now a Principal AI Consultant, designing and deploying AI solutions and frameworks. I’m lucky to work on genuinely cutting-edge AI with a lot of my clients.
The team encourage you to follow your passions. They’ve supported me in starting a podcast, speaking at conferences, and pursuing my love of charity work through Girls in Data. That kind of backing is exactly what makes a team worth being part of.
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