N Brown is proud to be the headline sponsor of Women in Data UK’s Twenty in Data & Technology 2019 campaign. Data is at the heart of our business and we’re upskilling more of our colleagues in Data Science, from a mind set and technical point of view, so that the use of data is embedded throughout the business to allow us to serve our customers better than ever before. We are proud of our diverse and inclusive workforce and are delighted to be partnering with Women in Data this year to champion the fantastic women in our business driving our data strategy.
Name: Helen Bollington
Job Title: Analytical Business Partner
Education: BSc (Hon’s) Psychology, Chartered Institute of Marketing Professional Post Graduate Diploma in Marketing
Expertise: Partnering to the JD Williams, Fashion World and Ambrose Wilson Brand teams requires strong interpersonal skills, the ability to transform a business question into a data brief to deliver actionable insight and the ability to communicate complex analysis in a simple way. Along with my Business Partnering responsibilities I am also the Lead analyst on CRM and Loyalty Programmes and I led the customer analysis on the Digital Transformation Project.
After graduating with a Psychology degree, I started my career as a Marketing Co-ordinator at the Co-op, where I furthered my studies, undertaking the CIM Professional Post Graduate Diploma in Marketing.
As a Psychology Graduate working in a Marketing Department, with a keen interest in consumer behaviour, I naturally fell into the role of analysing customer and market trends. This led to my next role within the Co-op’s Travel Division, managing the customer research and insight plan across the Travel Group.
In 2011 I joined N Brown Group’s Customer Insight team. Working in such a well-established analytics team has given me the opportunity to work across various specialisms, including customer, product, trading and digital analytics, for both UK and International brands.
My current role as an Analytical Business Partner, involves working closely with the marketing team to lead and deliver short-term tactical analysis and long-term strategic insight projects that align to the team’s goals and objectives.
With the vast amount of data available to us, and the need to keep up with advances in technology, I am continuing to develop my skills in the area of analytics having been selected to join N Brown’s first data fellowship programme working towards a BCS Diploma in Data Analysis.
The next 5 years will see the data spotlight shifting from technology to people. Democratisation of data is emerging as a global trend. Data Analytics and Data Science tools are more easily available than ever before, however there is a shortage of people with the right skillset in the UK. Data-driven decisions will become paramount to success and growth. This shift will also see the evolution of ethical commitments to the use of data.
N Brown is a top 10 UK clothing & footwear digital retailer. We are size inclusive, focusing on the needs of the underserved customer groups – size 20+ and age 50+. We offer an extensive range of products, predominantly clothing, footwear and homewares, and our Financial Services proposition allows customers to spread the cost of shopping with us. We are headquartered in Manchester where we design, source and create our product offer, and we employ over 2,400 people across the UK.