What if you could ask your customers anything, and get an answer instantly?
In this episode of the Women in Data Podcast, we explore synthetic audiences: AI-powered simulations of real customer segments that are changing the way businesses understand people, test ideas, and make decisions.
Leanne breaks down how these audiences are built using real data and large language models, and why this approach removes many of the limitations of traditional research methods like surveys and focus groups.
We also dive into where this works best, where it doesn’t, and what it means for data and insight professionals today.
