In this episode, Karen and Dr. Nadia Zaheer tackle one of the most important topics in data: ensuring and demonstrating the value of data science work. Nadia shares practical strategies for prioritising projects using impact vs. effort matrices, the importance of quantifying results, and effective ways to communicate value to stakeholders. She emphasises the need for data professionals to understand how their work fits into the bigger business picture and contributes to revenue growth or cost reduction. She also offers advice on overcoming imposter syndrome and the importance of continuously learning and adapting in the fast-evolving field of data science. This conversation is packed with actionable tips for data professionals looking to enhance their impact and advance their careers.