wid week - BT
BT - 25th November 2020

25th November 2020

1 hour of unmissable content followed by 1 hour of networking

  • Welcome & Intro – Georgie White, Insight Director BT
  • Being an Ally – Adrian Joseph OBE, Managing Director Group AI & Data Solutions
  • Data at the heart of Covid 19 – Janine McKelvey (BT Group Data Governance, Privacy & Ethics Officer), Emily Davidson (Data Solutions Programme Director), Gracy de Souza (Software Engineer) & Madeleine Cayford, (Data & Digital Lawyer)
  • Covid: Redefining Customer Communications rapidly – Cherry Heuston
  • Digital Marketing 360° Reporting & Analysis Lucy Darbon – Senior Digital Marketing Effectiveness Manager
  • Panel Q&A

When: 17.30 – 19.30 on Wednesday, 25th November 2020

We expect this event to be oversubscribed. Therefore, tickets will be allocated by ballot. Please register to be included and we will be in touch to confirm your attendance.

This event has now reached capacity, we have now opened the wait list please click the link below to register

Georgie White

Director of Insight

As Director of Insight at BT, Georgie’s remit is to ensure we put the customer at the heart of decision making across BT and our brands.  Georgie joined BT in February 2018 to establish an Insight Centre of Excellence that serves all parts of BT and ensures that customer and data is at the heart of the company strategy and purpose, driving our decision making. This means that we use multiple data sources to build a deep understanding of customers’ needs, democratise insight, ensure it’s in the hands of the decision makers and create new insights leveraging brilliant tools and also help teams across BT self-serve, and understand how to apply insight and data.

Georgie loves engaging with people, understanding them and their agendas and challenges, building relationships to ensure that we create brilliant solutions that drive value to customers and the business. However, at the heart of it, she simply loves helping people become the best they can be (and want to be!) and is a proud advocate of Diversity and Inclusion, and is thrilled to have been involved with Women in Data for many years. Prior to BT, Georgie has worked at brands such as Centrica, Capital One, Merrill Lynch and HBOS, in roles covering Insight, Data and Commercial within both B2C and B2B environments. She lives in Bedfordshire with her husband Neil, 2 crazy dogs and is godmother or ‘aunt’ to lots of wonderful (and sometimes not so wonderful) children.

Adrian Joseph

Managing Director

Adrian is the Managing Director, Group AI and Data Solutions at BT Group. Prior to this he was a Partner at Ernst & Young (EY) and led AI, Advanced Analytics and Data teams in Financial Services in the UK and Europe.  He also has over ten year’s Cloud, Digital, Data Science and Analytics experience gained in senior leadership roles at Google, and a further 15 years in industry and consultancy.

He served as a Non-Executive Director to the UK government where he was on the Board of the Home Office for over four years and is currently a NED to the People Board of the Cabinet Office.  He previously served as Chair of the Race Equality Board, the race campaign of Business in the Community, for five years and was a Trustee of Aleto, a charity that helps non-privileged young people.

He was awarded an OBE for services to equality and diversity in business in the Queen’s New Year’s Honours List in 2019, and was announced as the most influential Black, Asian and minority ethnic technology leader in the UK by the Financial Times and Inclusive Boards in 2018.

Janine McKelvey

Data Governance, Privacy and Ethics Officer

Janine joined BT in January 2020. She is a General Council and the Data Governance, Privacy and Ethics Officer for the BT Group. Managing the Data & Digital Legal, Privacy Operations, Transformation and Data Governance teams responsible for managing BT’s data risks and enabling data opportunities across BT’s businesses in 180 countries.

Janine spent a number of years working in private practice in South Africa (Bowman Gilfillan) and England & Wales (Pinsent Masons) as a TMT lawyer before joining Warner Bros. (Warner Media), where she spent almost 17 years leading their Privacy, Marketing and Interactive Legal function across EMEA, LatAm and Australasia as SVP, Legal & Business Affairs.

She participates in a variety of Privacy, Data and Innovation forums, she has won a  number of Innovation Awards in this space and is a regular contributor to policy discussions on these topics. Having two daughters of her own, she also has a passion for creating career opportunities and mentoring young woman to go ‘beyond limits’ and ‘connect for good’!

Agenda

Session Overview Speakers
Welcome & Intro – 2 Minutes Georgie looks forward to welcoming you and introducing some of the BT team. Georgie White, Insight Director BT
Being an Ally – 5 Minutes 5 minutes with Adrian Joseph OBE who will also introduce the next session Adrian Joseph OBE, Managing Director Group AI & Data Solutions
Data at the heart of Covid 19 – 15 Minutes Learn about the cross-functional team that drove BT’s response to use data to support the national effort to tackle the Covid pandemic.

Meet some of the women working across BT’s data business in Legal, Technology and Programme roles and learn the story of how they got to where they are

  • Janine McKelvey (BT Group Data Governance, Privacy & Ethics Officer)
  • Emily Davidson (Data Solutions Programme Director)
  • Gracy de Souza (Software Engineer)
  • Madeleine Cayford, (Data & Digital Lawyer)
Covid: Redefining Customer Communications rapidly – 10 Minutes Learn how BT used data to quickly transform our customer communications and the challenges along the way Cherry Heuston (Senior CRM Planning Manager (EE))
Digital Marketing 360° Reporting & Analysis – 10 Minutes See how BT Enterprise (B2B Customers in the UK) built an award-winning 360° view on Digital Marketing Performance, how we leverage this data to deliver enhanced customer experiences and our experiences along the way Lucy Darbon – Senior Digital Marketing Effectiveness Manager
Panel Q&A Please come ready with questions to ask anything of our fabulous Women in Data at BT!
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