Director of Insight
As Director of Insight at BT, Georgie’s remit is to ensure we put the customer at the heart of decision making across BT and our brands. Georgie joined BT in February 2018 to establish an Insight Centre of Excellence that serves all parts of BT and ensures that customer and data is at the heart of the company strategy and purpose, driving our decision making. This means that we use multiple data sources to build a deep understanding of customers’ needs, democratise insight, ensure it’s in the hands of the decision makers and create new insights leveraging brilliant tools and also help teams across BT self-serve, and understand how to apply insight and data.
Georgie loves engaging with people, understanding them and their agendas and challenges, building relationships to ensure that we create brilliant solutions that drive value to customers and the business. However, at the heart of it, she simply loves helping people become the best they can be (and want to be!) and is a proud advocate of Diversity and Inclusion, and is thrilled to have been involved with Women in Data for many years. Prior to BT, Georgie has worked at brands such as Centrica, Capital One, Merrill Lynch and HBOS, in roles covering Insight, Data and Commercial within both B2C and B2B environments. She lives in Bedfordshire with her husband Neil, 2 crazy dogs and is godmother or ‘aunt’ to lots of wonderful (and sometimes not so wonderful) children.