Why we’ve partnered with Women in Data 2019

TUI believes in creating opportunities for everyone, regardless of gender, and continuously seeks to have an inclusive and diverse workforce in all areas of the business. This is a priority focus area for us to ensure the business addresses the current gender pay gap and the lack of representation in specific roles across the business and within senior management. We are committed to increasing the number of females across all are business functions, and this partnership with Women in Data will help support the business to strengthen their commitment to diversity within the technology field. As part of this initiative, Women in Data will enable us to encourage and attract more female talent within the data and analytics field and help them connect, engage and grow within the global TUI Group business.

Name: Hirra Sulanki

Job Title: Head of Digital Analytics

Hirra Sulanki is the Head of Digital Analytics at TUI, the world’s leading tourism group. In her role, Hirra leads the Digital Analytics team in monitoring, contextualising and perfecting experiences across all of TUI’s digital properties. Her work ensures consistent and brilliant experiences for the 220 million customers that visit TUI online every year. With a decade of experience at TUI, Hirra has seen the business go from strength to strength and has a wealth of knowledge to share in the Digital data space.

Name: Kinnari Ladha

Job Title: Group Head of Business Intelligence & Data

Expertise: Data and analytics leader with a proven track record of analytic excellence to drive business strategy and marketing to transform relationships with customers. Strong passionate analytics expert capable of driving big ideas from concept through to delivery, including bringing data to life and developing innovative analytic solutions using sophisticated techniques and tools

Education: BSc (Hons) Business Information Technology.

Kinnari is a passionate business leader, operating at senior management level within the Marketing, Analytics and Data industries. Currently she is the Head of Business Intelligence and Data at the world’s number one integrated tourism company, TUI group, where she is a key member of the global analytics leadership team defining the analytic and data science strategic direction and digital transformation of the business.

Prior to that, Kinnari was the Marketing Insights Director at a digital marketing agency, ITG Creator, where she was part of the senior management board of the company. She started her career in 2002 as a practitioner programming in SAS & SQL and has since accelerated in her profession to take on senior roles leading and managing analytic strategy, transformation and delivery across multiple industries both consultancy and client side. She brings a wealth of knowledge having worked with data across a range of sectors including: Telecoms, Retail, Travel, and Automotive industries.

In addition to her skills in BI and Data Analytics, Kinnari is very much a people-oriented person in team leadership, collaboration and mentoring. She has a natural passion in driving excellence in customer experience through data storytelling; and with this experience and knowledge, she is currently one of 20 senior leaders on the Chief Data officer Advisory Board for 2018, and has received recognition with several awards and related guest and keynote speaking at data and analytic events globally.


Name: Amiy Chatley

Job Title: Digital Analytics Manager – Marketing

Expertise: Marketing Analytics

Education: MA by Research in Robotics, BA in Software Systems for the Arts and Media

TUI offered me the chance to explore what Analytics means in the Marketing space, giving me real say over the areas development within the business. Coming from the agency world, TUI represented a great business model with a huge contingent of other analysts.

I joined TUI 5 years ago as a very green Senior Analyst; lots of agency experience but nothing specific to a company of this size. 2 years in I was looking for my next move and that took me away from the business and in to a start-up, a real culture shock for me. Fast forward a year and I was offered a role back at TUI; same team but twice as many people and lots of new faces.

TUI drew me back as it represents real career progression that you will struggle to find in smaller companies. For me I can see a clear unbiased path up through the business with the only boundary being the time I am willing to invest. All of the Analytics teams within TUI do well at making diverse working environments with Women key managerial positions, it makes a for a compelling case to pursue a career within both TUI and Analytics.

Whether I am working on a wide cross-functional project such as rebranding from Thomson to TUI, modelling customer behaviour on our websites, or managing our amazing Analytics Graduate scheme, I can always be sure of something interesting to work on. Some companies may entice employees with fancy bean bag chairs or ping pong tables.. TUI instead gives you the freedom to work on things you find interesting. Work is and should always be, one of the best parts of your day.

“Data is key for our business to provide outstanding holiday experiences that result in satisfied and loyal customers”

How TUI Group see the data landscape changing in the UK in the next 5 years

Digitalisation and innovation are key elements for fast paced, future growth at TUI. We know that we compete in an increasing digital industry and that competitors are improving their data capabilities and our customers are receiving personalised offers from them. As digital channels grow this means TUI has richer customer data across all its touch points and we understand the importance of customer data to support the future growth of the company. Data is key for our business to provide outstanding holiday experiences that result in satisfied and loyal customers, and this is the reason why we have recently accelerated our IT and digitalisation efforts across the company. We are significantly investing in connecting platforms, implementing integrated architecture, including data and analytic resources to ensure we are linking data across all customer touchpoints through building a holistic customer view across all the markets. This will not only enable TUI to build streamlined customer experience but to also deliver personalised recommendations throughput the whole customer journey. The business is focused on becoming a data-driven culture and we have therefore outlined investment plans for growing our automated machine learning and analytical capabilities in order to continue the expansion of our portfolio of differentiated and unique products and services.

About TUI Group

TUI Group is the world’s number one integrated tourism group operating in around 180 destinations worldwide. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, six airlines with around 150 aircraft, over 380 hotels, 16 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables us to provide our 20 million customers with an unmatched holiday experience in 180 regions. A key feature of our corporate culture is our global responsibility for economic, environmental and social sustainability.