TUI believes in creating opportunities for everyone, regardless of gender, and continuously seeks to have an inclusive and diverse workforce in all areas of the business. This is a priority focus area for us to ensure the business addresses the current gender pay gap and the lack of representation in specific roles across the business and within senior management. We are committed to increasing the number of females across all are business functions, and this partnership with Women in Data will help support the business to strengthen their commitment to diversity within the technology field. As part of this initiative, Women in Data will enable us to encourage and attract more female talent within the data and analytics field and help them connect, engage and grow within the global TUI Group business.
Digitalisation and innovation are key elements for fast paced, future growth at TUI. We know that we compete in an increasing digital industry and that competitors are improving their data capabilities and our customers are receiving personalised offers from them. As digital channels grow this means TUI has richer customer data across all its touch points and we understand the importance of customer data to support the future growth of the company. Data is key for our business to provide outstanding holiday experiences that result in satisfied and loyal customers, and this is the reason why we have recently accelerated our IT and digitalisation efforts across the company. We are significantly investing in connecting platforms, implementing integrated architecture, including data and analytic resources to ensure we are linking data across all customer touchpoints through building a holistic customer view across all the markets. This will not only enable TUI to build streamlined customer experience but to also deliver personalised recommendations throughput the whole customer journey. The business is focused on becoming a data-driven culture and we have therefore outlined investment plans for growing our automated machine learning and analytical capabilities in order to continue the expansion of our portfolio of differentiated and unique products and services.
TUI Group is the world’s number one integrated tourism group operating in around 180 destinations worldwide. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, six airlines with around 150 aircraft, over 380 hotels, 16 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables us to provide our 20 million customers with an unmatched holiday experience in 180 regions. A key feature of our corporate culture is our global responsibility for economic, environmental and social sustainability.