Why we’ve partnered with WiD UK 2018?

UNiDAYS’ mission is to “give students the power to make every experience more valuable and rewarding”. Our students are the workforce of the future, and an important part of student life is transitioning into the working world. UNiDAYS is passionate about promoting gender equality and wants to see fair and equal opportunities for all students as well as experienced professionals. This is why UNiDAYS is proud to sponsor Women in Data UK.

Spotlight on Tamara Castelli

Name: Tamara Castelli
Job Title: Head of Data & Insight
Expertise: Data Strategy; Analytics and Data Science
Education: BSc Mathematics; MSc Management Science & Operational Research

As the Head of Data & Insight, Tamara owns the Data Strategy for UNiDAYS; leading the Data Architecture & Engineering, Business Intelligence, Insight & Analytics and Data Science teams. UNiDAYS is on an exciting data journey, and Tamara is leading the change as the company develops its data-driven capabilities and leverages the power of data to create innovative products for its students and partners.

Before joining UNiDAYS, Tamara held roles at Capgemini, Channel 4 and YOOX Net-A-Porter Group.

How UNiDAYS see the data landscape changing in the UK in the next 5 years

It is still unknown how the long term impacts of GPDR and any future regulations will affect organisations’ abilities to monetise their data. However, the need for greater transparency and consent will lead them to define a stronger value exchange with individuals who are sharing their data.

Companies must view compliant data sharing as a central function of an ongoing customer relationship—one based on value and transparency rather than a quick-hit attempt to gather insights.

We see this at UNiDAYS. Our student audience is typically hard to reach using traditional methods and they’re savvy about their data. We believe this is as a prime opportunity to build a partnership with our students, to ensure the data they share with us is of benefit to them – beyond the usual means of a ‘personalised service’.

If we can show we respect their privacy and can deliver to their higher standard for data utilization, then we will continue to lead in our space.


UNiDAYS is the world’s leading Student Affinity Network. Today, UNiDAYS connects brands to more than 10 million Gen Z students around the world, giving them the power to make every experience more valuable and rewarding. The UNiDAYS award-winning marketing platform provides student verification technology,research and insight and integrated marketing solutions to some of the world’s most recognisable brands, including Levi’s, Adidas and Samsung. Founded in 2011 by CEO Josh Rathour, and headquartered in Nottingham, U.K., UNiDAYS also has offices in London, New York and Sydney. The Sunday Times Tech Track 100 honored UNiDAYS as one of the top 10 fastest-growing companies in the UK. For more information, visit www.myunidays.com/genz.