Analytics Manager / Senior Analyst (J11915)



Datatech
Published
12.01.2022
Location
London, United Kingdom
Category
Job Type

Description

We're looking for an exceptional person to join a multi-award winning renewable energy, friendly and passionate team. If you're excited about using your skills to help to change the future of everyone in Great Britain, please get in touch about this new role of an Analytics Manager we're currently recruiting for. You will manage delivery of flagship analytics programmes such as marketing mix modelling (econometric) modelling work. You will be responsible for conducting ongoing audits of available market-level data and ensuring storage and availability is appropriate for intended uses. You will manage relationships with external analytical agencies providing services across analytics work streams. You will provide support to the Head of Insight & Analytics in reporting of data to management and relevant stakeholders.

Responsibilities

• Lead on all analytics work streams, including econometrics, internal modelling, advertising micro targeting and any required internal dash boarding, where necessary working closely with the Deputy Director of Strategy & Insight

• Lead on producing and updating existing forecast models - e.g. of installations over the rollout period, working directly with SLT members as required

• Utilising strong project management stills to manage delivery of work streams with multiple agencies and data inputs, including data collection exercises from the energy industry

• Responsible for conducting ongoing audits of available data and ensuring storage and availability is appropriate for intended uses

• Lead on ad-hoc queries involving in-house primary analysis of data and modelling using appropriate statistical techniques, write and review analytical code (either R or excel if appropriate) as necessary, proactively raise analytical questions and be responsible for answering them

• Brief external analytics agencies to ensure that eventual outputs reliably address the business question in hand, manage the agency appropriately, provide a critical and informed point of view on resulting outputs

• Providing support on the evaluation of the performance marketing activity, deriving its effectiveness and driving optimisation strategy using multiple data sources

• Work closely with colleagues in Insight & Analytics to ensure that insights from owned and consumer data are seamlessly integrated across our work streams, and where work streams are owned by the Analytics Manager, to ensure that consumer survey data is incorporated as part of an integrated story where relevant

• Ensure that all analysis and data findings are communicated in a clear, concise, and articulate way to internal and external stakeholders

Skills, experience and competencies

• Experience of working in a relevant analytical role, with a genuine passion for working in a creative and busy team as part of a wider marketing campaign

• Experience of working with datasets derived from consumer surveys and an understanding of how survey and non-survey data can be effective combined to answer question

• Applied experience of a statistical processing language such as R or SAS

• Applied experience of producing dashboards from digital data

• Ability to effectively project manage multiple complex work streams, utilising junior resource appropriately and where necessary managing agencies effectively to ensure projects remain on track and deadlines are achieved

• Experience with extracting and utilising data from Google Analytics and other relevant tools for assessing online traffic and consumer behaviour

• Ability to analyse and merge multiple sources of data to deliver relevant insights

• Strong data checking and regularisation skills, able to render data from numerous sources consistently. Able to demonstrate an intuitive understanding of where data is incomplete, incorrect or inappropriate for the task

• Applied experience of modelling data (e.g. regression, hypothesis testing, and predictive modelling). Understanding of marketing mix modelling (econometrics)

• Ability to help colleagues and external stakeholders understand the contents and implications of outputs generated in-house or by external agencies

• Excellent communication skills (verbal/writing)

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