Why we’ve partnered with Women in Data 2019

Inclusion and diversity are core threads which run through our culture at Accenture. It’s also our belief that a data-native mindset is key to driving disruption. It is with these things in mind, we are pleased and proud to partner with Women in Data 2019. Getting the most out of data means getting the most out of all the talented minds we have at our disposal.

Through our end-to-end approach, we embed analytics into the fabric of our clients’ business to create new intelligence and unlock trapped value at unprecedented speed and scale. Powered by new data, new science and new technology, we work with clients to drive digital transformation at the core of their businesses, delivering cost efficiencies and new revenue growth now. We call this Applied Intelligence.

Name: Athina Kanioura

Job Title: Global Data Science Lead

Expertise: Specialist in applied statistics and machine learning; focuses include personalization; customer analytics and pricing

Education: BSc in Economics and Shipping; MSc in Economics and Finance; PhD in Macroeconomics and Econometrics

Athina Kanioura is Accenture’s Global Data Science Lead. She comes to us a with a wealth of knowledge and insight which she has amassed over an impressive career, both in academia and business. Her specialism is in applied statistics and machine learning. Athina’s 12 years’ practical experience have seen her focus her expertise on a wide range of areas, including personalization; customer analytics; pricing; omnichannel optimization; enhancing marketing and communication effectiveness and content optimization. She adds enormous value to our own capabilities from a career which has encompassed innovation in sectors ranging from Telecommunications, Hi-tech industries and Life Sciences to FMCG, Financial Services and Resources.


Name: Ana Madrid

Job Title: Senior Manager

As it happens, my name is ‘Madrid’ and this is also where I come from. I could never have imagined as a child doing what I do now; living and working in London especially. Before joining Accenture, I worked at Deloitte. This was after having studied economics in Spain, with an emphasis on econometrics.

As far as I’m concerned, being a data-driven organization is the only way to be. Data Analytics and Big Data is already shaping what we do and, as we are focused on and committed to generating great results for our clients, I can only see it becoming increasingly important to our work in future. Data is a crucial part of what we do here. It also helps us to build the credentials we need to evidence our capabilities.

Diversity will also continue to play a key role. Data gives us a new perspective on how we approach our client’s issues; it therefore makes sense that we embrace as many different perspectives on what that data is capable of.

In my current role, I create new Artificial Intelligence products. It involves a great deal of stakeholder management and lots of difficult technical decisions which, in turn, means you can usually find me in meetings. This reflects the collaborative approach we take to work at Accenture. I’m looking forward to more exciting times ahead. The next big thing on my professional horizon is exploring the scalability of AI.

My inspiration is Belle from Disney’s Beauty and the Beast. She was more concerned with reading and doing what she saw as morally right than with social status. These values and this approach to life I like to reflect in my own.

In terms of my future, I’d like to be able to help others to grow. I believe very much in persevering personally but also giving others the opportunities they need to release their potential. I’d like to see a world where we have more equal rights. This means leveraging diversity to achieve this. People are what make Accenture special; they make working here special too. I’m proud to be part of what we achieve together as a business.

“Inclusion and diversity are core threads which run through our culture at Accenture. It’s also our belief that a data-native mindset is key to driving disruption.”

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at