How UNiDAYS see the data landscape changing in the UK in the next 5 years
It is still unknown how the long term impacts of GPDR and any future regulations will affect organisations’ abilities to monetise their data. However, the need for greater transparency and consent will lead them to define a stronger value exchange with individuals who are sharing their data.
Companies must view compliant data sharing as a central function of an ongoing customer relationship—one based on value and transparency rather than a quick-hit attempt to gather insights.
We see this at UNiDAYS. Our student audience is typically hard to reach using traditional methods and they’re savvy about their data. We believe this is as a prime opportunity to build a partnership with our students, to ensure the data they share with us is of benefit to them – beyond the usual means of a ‘personalised service’.
If we can show we respect their privacy and can deliver to their higher standard for data utilization, then we will continue to lead in our space.
UNiDAYS is the world’s leading Student Affinity Network. Today, UNiDAYS connects brands to more than 10 million Gen Z students around the world, giving them the power to make every experience more valuable and rewarding. The UNiDAYS award-winning marketing platform provides student verification technology,research and insight and integrated marketing solutions to some of the world’s most recognisable brands, including Levi’s, Adidas and Samsung. Founded in 2011 by CEO Josh Rathour, and headquartered in Nottingham, U.K., UNiDAYS also has offices in London, New York and Sydney. The Sunday Times Tech Track 100 honored UNiDAYS as one of the top 10 fastest-growing companies in the UK. For more information, visit www.myunidays.com/genz.