How do Royal Mail see the data landscape changing in the UK in the next 5 years
We expect the next few years to be tough and yet at the same time full of opportunity. Much of the noise surrounding the enforcement of the GDPR has created not only fear, uncertainty and doubt for many organisations but also confusion.
As this settles down the whole area of data and analytics becomes full of new opportunities. The amount of data held has grown to unparalleled levels, and the key now is to ensure that data is held securely and ethically, and is harnessed to deliver quantifiable value to businesses and individuals, not only in marketing and operations but also in business strategy.
Data and analytics form the bedrock of business. So, as companies accelerate their digital transformation and data strategies, we must harness new technologies such as AI to realise the true value of this priceless resource.
About Royal Mail Plc
Royal Mail Plc is the UK’s postal service and courier company, originally established in 1516. The company operates the brands Royal Mail (letters) and Parcelforce Worldwide (parcels). General Logistics Systems, an international logistics company
Royal Mail Data Services work with our customers to help drive more value from data and improve marketing performance.
High-quality customer data drives business growth. Research shows that the accuracy of customer data decays an average of 30% each year, with 70% of businesses suffering from out-of-date and incomplete data. No wonder maintaining accuracy is a top priority for marketers, especially under the General Data Protection Regulation. Our trusted data solutions make sure you collect accurate data from the start, maintain its quality and help towards compliance.
Successful marketing campaigns are underpinned by high-quality, permissioned data. We use the power of data across all channels, from email and mail to telemarketing. Combining reliable sources of consumer and business data with a wide range of targeting intelligence, you can deliver to the right people at the right time, to meet your marketing targets and driving business growth.