How RBS see the data landscape changing in the UK in the next 5 years
The highest valued companies today are data driven organisations and we’re now entering an era of hyper-personalisation. Over the next five years there is going to be an accelerated, exponential growth in the volume of data captured, which will lead to new data being created that we’ve not seen before. This in turn will fuel a cycle of new uses for its application.
With the advancements in technology, AI will become more prevalent. This is because of the developments there have been in both infrastructure and computing power that is required to deal with the volume and sophistication of data available. This will mean companies could dramatically change the way they work, with many poised to take full advantage of this, as they are AI-ready. Ultimately it will be our customers who will benefit from this changing landscape.
RBS provides a wide range of products and services to personal, commercial and large corporate and institutional customers through a number of well-known banking brands. We have a single, simple purpose – to serve customers well. This is at the core of our ambition to build a bank known for its consistent, high quality customer service. We want to be trusted, respected and valued by our customers, shareholders and communities.