Ginoth’s passion for data was born from her school days in Sri Lanka. After achieving her Bachelor of Engineering in India, she moved to the UK to further her studies in Data and has since been working as a data professional in the UK Data Industry.
Ginoth is currently working as a Data Manager within the Data & Insights team at EE. Here, she strives to offer the best possible data to EE’s Digital, CRM and Insights functions to drive company-wide recommendations, and help the company achieve their vision of being market leaders for both network and customer service.
EE has a wide range of data sources, from online all the way to their call centres, and it’s one of Ginoth’s main responsibilities to filter through all this data and supply high quality recommendations to inform EE’s marketing campaigns. For Ginoth, this involves sourcing, cleansing and providing various data forms from multiple systems to the data scientists and/or decisioning teams, to help EE target the right people, with the right message, at the right time.
With an ability to see the bigger picture and make the links between the business and data in each of her day-to-day tasks, Ginoth challenges conventional thinking in Data, helping EE constantly tailor the data-business relationship.
Ginoth always recognises that she always has more to learn and contribute and believes at EE, her passion for data is not only empowered and supported, but rewarded too.